Start Your Trial

Video

What Is User-Generated Content?

User-generated content (UGC) is original content featuring your brand. However, instead of being created directly by you or someone you're affiliated with, it's created by your customers or fans and shared by them through social media. Tune in to this video to learn more about UGC and its advantages.

Video

What Is User-Generated Content?

According to recent surveys, 78% of consumers trust peer-recommended content and 25% of search results for the world’s biggest brands are links to user-generated content.

What other benefits does user-generated content provide? Keep watching to learn more 🔽

0:00 Introduction
0:37 What Is User-Generated Content?
1:30 Why Is UGC So Important?
1:38 #1 It helps you Enhance Brand Authenticity
2:24 #2 It Builds Community Loyalty and Engagement
2:56 #3 It Increases Campaign Reach and Impact
3:47 #4 It Helps You Boost Credibility and Consumer Trust
4:16 #5 User-Generated Content Is Cost-Effective

Browse other videos, blog posts, eBooks, and more

Influencer Outreach Guide: How to Connect, Negotiate and Set Clear Campaign Goals

How to Find and Locate the Right Influencers for Your Brand

Influencer Marketing Strategy: 5 Steps to Start Yours

5 Influencer Marketing Tools You Need to Improve Your Campaigns

How to Find Influencers: How Experts Do It and the Step By Step Process

Types of influencers and how to pick the best for your brand and product

TikTok influencer marketing: How influencers can help you with your branding and why you should start building a strategy

Influencer database: How to find influencers and start building yours

Influencer tracking: How to measure the performance of influencers and analyze their audience

Influencer marketing KPIs: What to look for when analyzing your campaigns

Influencer analytics: How to optimize your influencer marketing campaigns

How to Hire influencers: The whole process defined

Influencer software: what to evaluate before choosing one

How to find micro-influencers that will guarantee results

How to sell your boss on an influencer management platform [+ Pitch guidelines]

5 brands that work with micro-influencers (you never would have guessed)

5 Benefits of Influencer Marketing that You Didn't Know

How to contact Instagram influencers: 5 tips for better connections

Influencer marketing ROI: How to measure & get the most out of your influencer efforts

7 Effective influencer collaboration ideas and examples

Influencer marketing B2B vs B2C: What's the difference and how to excel at each one

10 Influencer marketing trends that you should try out now

Engagement pods: How to identify this hack and its impact on influencer metrics

Influencer Marketing vs. Brand Ambassadors

The Largest Influencer Study in the US (2020)

The Largest Influencer Study in Europe (2020)

The Largest Influencer Study in Europe (2023)

The Largest Influencer Study in the US (2023)

The Largest Influencer Study in Latin America (2020)

The Largest Influencer Study in Latin America (2023)

TOP 10 Campaign Management Tools 2023

Influencer Analytics: How to Optimize Your Influencer Marketing Campaigns

How to Spot Fake Influencers

How to Find Micro-Influencers That Will Guarantee Results

What Is a Brand Ambassador?

Product Seeding as a Marketing Strategy

What Are Nano-Influencers and Why You Need Them

How to Launch an Influencer Marketing Campaign

What Are KOLs?

Influencer Marketing B2B vs B2C

5 Lesser-Known Benefits of Influencer Marketing

Influencer Marketing Trends in 2023

Influencer Marketing KPIs | Measure These Metrics

5 Top Influencer Marketing Examples to Get Inspired

7 Effective Influencer Collaboration Ideas and Examples

5 Influencer Marketing Tools to Improve Your Campaigns

8 Examples of Influencer Marketing Campaigns

Influencer Marketing Tips for 2023

Influencer Marketing on Twitch | Types of Streamers

How to Track Your Influencer Marketing Campaigns

How to Find Influencers and Build a Database

How to Hire Influencers to Promote Your Business

What Is Influencer Marketing?

Stop Making These Mistakes in Your Influencer Marketing Campaigns

How to Find the Right Influencers for Your Brand

5 Tips for Your Influencer Marketing Campaign

How to Use Influencer Marketing to Grow your Business

How to Measure Influencer Marketing ROI

How to Do Influencer Marketing on Instagram

Influencer Marketing for Small Businesses

Types of Influencers & How to Pick the Best for Your Brand and Product

How to Choose an Influencer Marketing Platform

5 Characteristics of a Good Influencer

How to Develop Your Brand Reputation

4 Profitable Niche Influencers

What Is Earned Media Value?

4 Things to Consider When You Hire an Influencer

How to Calculate Engagement Rate

Fake Follower Check: 5 Influencer Marketing Benefits

Influencer Relationship Management (IRM)

How to Measure the Impact of a Micro-Influencer Collaboration

Influencer Marketing: The Ultimate Guide to Campaign Planning, Execution, and ROI

5 Influencer Marketing Strategies for E-Commerce + Real-Life Examples

How to Pick the Best Influencer Marketing Platform for Your Business

How to Find TikTok Influencers that Match Your Brand and Values

Top Influencers on TikTok to Promote Your Product

5 Brands that Work with Micro-Influencers

Influencer Marketing B2B: Dos and Don'ts

Everything About TikTok + Influencer Marketing Study & Statistics

KOLs vs Influencers: What They Are & What Differentiates Them

8 Trends Shaping Influencer Marketing in 2023

The Rise of TikTok Influencers: Harnessing the Next Big Marketing Trend

From Likes to Revenue: Maximizing Your Influencer Marketing ROI

Influencer Database: How to Find Influencers and Start Building Yours

Influencers vs. Brand Ambassadors

What Is User-Generated Content?

Influencer Affiliate Marketing | Tips for Building an Effective Strategy

Finding the Right Macro-Influencers for Your Brand (Tutorial)

How to Find Niche Influencers for Your Brand

Influencer Marketing Campaign Management: An In-Depth Course for Success

Influencer Marketing for Business Growth

Influencer Marketing for Boosting Sales on Instagram: The Ultimate Guide for E-Commerce

Alkimiads

PowderPeaks

How to Pay Influencers, Creators, & Brand Ambassadors: A Complete Guide

Build a Brand Ambassador Program in 3 Steps

What Is a Good Engagement Rate?

Influencer Relationship Management Tutorial

How to Write an Effective Influencer Brief: A Step-by-Step Guide

10 Influencer Marketing Trends for 2024

5 Examples of E-Commerce Influencer Strategies

Influencer Marketing Trends 2024

Tutorial | What Influencer Marketing KPIs Should You Measure?

Influencer Marketing: Dos and Don'ts

How to Contact Instagram Influencers in 2024

Product Seeding in Influencer Marketing for E-Commerce

Influencer Marketing Strategy Planner

Monitoring Use Cases

7 Things Your Product Seeding Campaign Needs to Succeed

Top 15 Legal Questions Brands & Agencies Have About Working with Influencers

Lawyers Explain Influencer Marketing Rules & Laws You Need to Know

3 Influencer Contract Templates

How Palladium Hotel Group Boosted Brand Visibility with Influencity

Women in Influencer Marketing in the U.S. (2025)