Create a Casting Call

Publish a campaign opportunity where influencers can apply to collaborate with your brand.

Review Creator Applications

Evaluate influencer profiles who already meet your requirements. Assess their audience data, and content quality before selecting the right partners.

Build Your Talent Pool

Save approved creators into a structured talent pool you can activate for future campaigns.

Start Collaborations Faster

Contact shortlisted influencers and launch campaigns with creators who are already aligned with your brand.

How does Influencity help brands recruit and onboard creators?

Influencity streamlines the entire creator recruitment process, from discovery to onboarding, giving brands and agencies a structured workflow to attract, vet and manage creators.

Once you've identified the right influencers, you can save them to your IRM, launch personalized outreach or automated email sequences, and move interested creators directly into your campaign pipeline.

For campaign-specific recruitment, Influencity's Campaign Manager includes Casting Calls, allowing you to invite creators to apply for a collaboration through dedicated application links. Brands can publish campaign opportunities, collect creator applications in one place, review submissions, compare candidates, and select the best-fit creators without relying on external forms or manual email exchanges.

This makes it easy to recruit influencers for product launches, seasonal activations, ambassador programs, or large-scale campaigns while keeping every application connected to the campaign itself.

Once creators have been selected, the platform continues to support the entire onboarding process. You can generate AI-assisted campaign briefs, send proposals, manage negotiations, collect creator information, assign deliverables, coordinate approvals, and guide creators through every stage of the collaboration.

Can I recruit creators for international campaigns?

Absolutely. Influencity is built for global influencer marketing. With access to more than 350 million creator profiles across Instagram, TikTok, and YouTube, you can discover creators by country, city, language, audience demographics, interests, and many other criteria.

Once recruited, you can manage international campaigns from one platform and pay creators in more than 180 countries and 140+ currencies, making it easy to scale partnerships across multiple markets.

How can I determine if a creator is the right fit for my brand?

Influencity helps you vet creators using more than follower count. Every profile includes detailed insights into audience demographics, audience quality, authenticity, engagement, follower growth, interests, brand affinities, historical performance, content analysis, and Brand Safety indicators.

You can also compare creators side by side, review Audience Lookalikes, and analyze Notable Followers to understand both the quality of their audience and their relevance to your industry.

This thorough analysis helps you select creators who genuinely align with your target audience, campaign objectives, and brand values.

What creator information can I collect and manage throughout the relationship?

Depending on the social network, Influencity automatically collects different sets of audience and performance metrics.

For example, Instagram profiles include detailed audience demographics, audience quality, engagement, and follower growth; TikTok profiles provide video performance, audience intelligence, and authenticity metrics; while YouTube and Twitch offer channel-specific analytics such as average video performance or concurrent viewers.

This approach guarantees you're always evaluating creators using the metrics that matter most for each platform.

Alongside these platform insights, you can store and customize your own operational data, including contact details, alternative email addresses, shipping information, pricing history, payment status, negotiation history, contract notes, custom properties, internal ratings, creator preferences, product sizes, campaign participation, performance history, and any other information relevant to your workflow.

Can I personalize bulk outreach without sounding like an automated robot?

Yes. Our outreach feature uses dynamic personalization tokens. Because your outreach is connected directly to our database, you can insert variables that automatically populate the creator’s specific name, social handle, or a custom note you left in their profile. You can send 100 emails simultaneously, but each one reads as a custom, one-to-one pitch.

Does the platform provide the creators' contact information?

Influencity indexes the public business email addresses that creators explicitly list on their Instagram, TikTok, and YouTube profiles for brand inquiries.

This contact data flows directly into your IRM, allowing you to bypass messy social media DMs and initiate professional, B2B communication immediately.

How can I manage follow-ups for creators who don't reply to the first email?

Inside Influencity, you can build Smart Email Sequences. You pre-schedule a series of behavior-based follow-ups (e.g., "If no reply in 3 days, send Email 2"). This ensures your brand stays at the top of their inbox without requiring daily manual intervention from your team.

How can I track the status of 50 different creator negotiations at once?

Our Campaign Manager let's you know where every creator sits in the recruitment funnel, Invited, Pending, In Negotiation, Accepted, Rejected, etc. This prevents confusions or duplicate outreach and ensures your team knows exactly what the status of every negotiation is in real time.

What happens functionally when a creator accepts the invite?

The goal of recruitment is execution. Once a creator agrees to your terms, you do not have to move them to a new software. With one click, you transition their profile from the "In Negotiation" pipeline directly into the "In Campaign."