When talking about Influencer Marketing, it is very important to fully know the audience we want to reach with our campaigns. Nowadays, there are so many ways of approaching a certain target audience on social media that sometimes it can become confusing. Am I reaching the correct audience?. Influencity’s clients are now able to know the audience overlapping among influencers. Audience Overlapping, is a functionality Influencity has included in order to ...
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It has been a long journey since the company took off back in 2014. Back to its beginnings, Influencity was one of the few Spanish companies to develop a technology solution in order to be able to help brands and agencies to run their relationship with their influencers. Nowadays, after a long time in a competitive market and with technological solutions by the hundreds, Influencity is considered as one of ...
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Nowadays, digital world is changing faster and faster every day and an example of this growth can be noticed precisely in video posts, which has quickly become all ages favorite way of posting on social media. This is shown precisely on a certain social network, in which teens express their creativity to the fullest creating and consuming new video formats. We are talking about TikTok, formerly know as Musical.ly, an ...
Read MoreWith an eye on both economic and social changes in the time of Coronavirus, we are now realizing we are facing the beginning of a great global change, and even though social distancing and confinement are completely necessary to protect society, it is important to see the opportunities this is giving us from a positive perspective. At the moment, traffic in social networks like Twitter, Facebook, Instagram or Linkedin has grown. ...
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Over the past few years, cereals have become a trend. It is becoming more and more common to find a place to have cereals in the most modern districts of the city. For this reason, a great number of new brands focused on this tasty snack are emerging, and "tried and trusted" brands are pulling their socks up so they don't lag behind in between all these newfangleds. One of them ...
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We could consider make-up sector as the longest-standing one within Influencer Marketing. Make-up brands were one of the first ones to perform campaigns on social media because influencers focused on this theme were pioneers showing their make-up and beauty routines and products, mainly on Youtube. MAC, L'Oréal or Benefit are only a few of the well-known brands that perform most of Influencer Marketing campaigns with beauty influencers we are used to ...
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In digital marketing, the engagement rate refers to the level of “commitment” between an online audience with a brand or a person. It’s extremely valuable and intangible insight for companies nowadays, which must opt for values and practices to make their audience fall in love with their brand and therefore become loyal customers. When we talk about an influencer’s engagement rate, we’re referring to the sense of commitment they’ve managed to ...
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With influencer marketing, one of the most frequent doubts that companies often have is whether or not they should be working with an influencer marketing agency or using a software to launch their campaigns? In the majority of cases, it all falls down the composition of the campaign. Due to the great variety of options within influencer marketing, it can be difficult to know whether or not we should delegate the ...
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Instagram is synonymous with influencers. This referential social network has seen incredible growth over past years and recently hit one billion users worldwide. Brands know that their Instagram presence is key for impacting an online audience which knows exactly what they want, what they’re looking for and what they wish to buy. Instagram users trust influencers thanks to the credibility they’ve acquired within their sectors and have quickly become a focal ...
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Launching marketing actions on social media can be very beneficial for establishing valuable relationships with your target audience, but can also be extremely useful for increasing sales, boosting social reach and improving your ROI. A KPI (Key Performance Indicator) is a reliable indicator of a campaign’s performance. Nowadays, it’s possible to quantify and measure hundreds of different types of social media data, but it’s important to make note of which data ...
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