This isn’t the first time that we at Influencity are here to talk about virtual influencers and how this type of influencer is trending in 2021. Virtual influencers are computer-created characters whose personalities, likes and interests are completely fictitious. The brains behind the accounts are specialists in design, communication and social networks. They’re brands committed to promoting other brands. So, all of this begs the question... what is the purpose of ...
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Influencer marketing has become one of the major trends these days and podcasts is a useful tool to achieve it. Podcasts have seen massive growth in recent years. Apart from Sweden and the United States of America, other countries where podcasting is becoming popular are Mexico, Peru, Argentina, Spain, and Chile. The growth of branded podcasts is emerging as a big trend in the current year. Although podcasts have been here ...
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It is a known fact that influencers can create excellent business opportunities for businesses and brands. For instance, an influencer can place a brand in a good position and help it to get better visibility. On the other hand, when the association between an influencer and a brand is not managed well, the same actions with influencers may lead to a negative influence on a brand. The focus of any ...
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The digital acceleration driven this past year has pushed brands to be even more innovative in their use of social media. Bringing real-life shopping into an online space is one of the areas where we have seen great innovation in the last year. Sometimes we are not aware that behind so many users on Instagram there is an opportunity for e-commerce entrepreneurs. Instagram's new feature, Instagram Shopping. The United States and ...
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This hot app, which goes by the name of Clubhouse is taking social networking to its next level by letting people drop into the conversation of other people. This part conference, part talkback, and part audio chatting app allow the people to listen to the discussions, interviews, and conversations of interesting people on a variety of interesting topics. Thus, it is just like tuning to the podcast but with certain exclusivity, ...
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As we already know, social media is used to showcase our daily life, and it’s precisely that natural, bare-all, #nofilter element which grabs users’ attention, whether that be your likes and dislikes, your experiences, hobbies, etc. These days, we have so many platforms on which to do that, but Instagram is still top dog due to its ability to give you what you want, when you want it and in any ...
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Pinterest was launched in January 2010 and since then (more than 11 years), it has tremendously grown. It has become one of the favorite social networks for brands, influencers as well as users. Social media is the key for companies that intend to strengthen their customer relations in an attractive way. For companies the use of social media has multiple advantages. Pinterest can be one of those social networks. And ...
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YouTube is the second website that people all over the world visit the most, right after Google. The video platform is also second in the list of social platforms used most across the world. YouTube sees a massive media consumption of billion hours of video on a daily basis, worldwide. The range in content variety and the ease of content creation make YouTube one of the most-preferred video platforms for content ...
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Brands all over the world are waking up to centennials. Still unfamiliar with the term “centennial”? It’s time you learnt what it meant. Afterall, centennials are about to become the largest demographic in the world in a matter of years. Centennials: The next generation Who are centennials? “Centennials” is the newest identifier for the generation superseding the millennial generation.These are youngsters who are currently underage or in their young adulthood. Born after ...
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The COVID-19 pandemic has led to the shutdown of several local businesses. However, those who have survived the onslaught have to face several challenges even now. As face-to-face engagements and live events suffer a slowdown, several businesses had to face a wake-up call. Last year pushed different sizes and types of businesses to engage in different digital solutions. After all, various forms of activities including participating in birthday bashes and attending ...
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