With an eye on both economic and social changes in the time of Coronavirus, we are now realizing we are facing the beginning of a great global change, and even though social distancing and confinement are completely necessary to protect society, it is important to see the opportunities this is giving us from a positive perspective. At the moment, traffic in social networks like Twitter, Facebook, Instagram or Linkedin has grown. ...
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Over the past few years, cereals have become a trend. It is becoming more and more common to find a place to have cereals in the most modern districts of the city. For this reason, a great number of new brands focused on this tasty snack are emerging, and "tried and trusted" brands are pulling their socks up so they don't lag behind in between all these newfangleds. One of them ...
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We could consider make-up sector as the longest-standing one within Influencer Marketing. Make-up brands were one of the first ones to perform campaigns on social media because influencers focused on this theme were pioneers showing their make-up and beauty routines and products, mainly on Youtube. MAC, L'Oréal or Benefit are only a few of the well-known brands that perform most of Influencer Marketing campaigns with beauty influencers we are used to ...
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In digital marketing, the engagement rate refers to the level of “commitment” between an online audience with a brand or a person. It’s extremely valuable and intangible insight for companies nowadays, which must opt for values and practices to make their audience fall in love with their brand and therefore become loyal customers. When we talk about an influencer’s engagement rate, we’re referring to the sense of commitment they’ve managed to ...
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With influencer marketing, one of the most frequent doubts that companies often have is whether or not they should be working with an influencer marketing agency or using a software to launch their campaigns? In the majority of cases, it all falls down the composition of the campaign. Due to the great variety of options within influencer marketing, it can be difficult to know whether or not we should delegate the ...
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Instagram is synonymous with influencers. This referential social network has seen incredible growth over past years and recently hit one billion users worldwide. Brands know that their Instagram presence is key for impacting an online audience which knows exactly what they want, what they’re looking for and what they wish to buy. Instagram users trust influencers thanks to the credibility they’ve acquired within their sectors and have quickly become a focal ...
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Launching marketing actions on social media can be very beneficial for establishing valuable relationships with your target audience, but can also be extremely useful for increasing sales, boosting social reach and improving your ROI. A KPI (Key Performance Indicator) is a reliable indicator of a campaign’s performance. Nowadays, it’s possible to quantify and measure hundreds of different types of social media data, but it’s important to make note of which data ...
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The majority of all major brands have already stepped into the world of influencer marketing or are certainly thinking about taking the plunge. But, one of the most common doubts regarding this type of marketing, and something that has a big effect on campaign results, is choosing which social network to use to share your brand’s message. In this article, we’re going to have a look at two of most ...
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Before even beginning to explain why brand positioning with influencers is a key marketing strategy, we should ask ourselves exactly what does it mean. It’s important not to confuse brand image with brand positioning. Whilst the first term refers to the perception users have of a particular brand, the latter refers to marketing strategies that brands carry out to boost or improve this perception. For that reason, the main difference between brand ...
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Viral marketing has quickly become one of the most sought-after strategies for commercial success - and what brand wouldn’t like to go viral on social media? The main difference with these types of campaigns is that social media users are the ones who share campaigns on their profiles, instead of influencers. But, to achieve this, it’s not as easy as it seems. In this article, we’re going to take a ...
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