When most people think of influencer marketing, they think of brands directly targeting consumers. This is what’s known as B2C influencer marketing (business-to-consumer). However, these days, an increasing number of companies are reaching out to influencers in order to target other businesses, known as B2B influencer marketing (business-to-business).  But what is the difference between influencer marketing B2B vs B2C? Should you use the same strategies or design different campaigns for each ...

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Influencer marketing is growing at a rapid pace. Not only that, but it’s evolving to get smarter and more measurable. And this makes it easier to track your influencer marketing ROI so that you can rest assured that you are getting a high return on your marketing investment.  Despite this fact, according to statistics, only 67% of brands measure the return on investment (ROI) from their influencer campaigns, either because they ...

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Working with Instagram influencers can be a great way to reach new audiences and build brand awareness. Ideally, the best way to build your brand is to establish a relationship with an influencer and build on the partnership over time. However, before you can do that you need to select the right fit and reach out to them, and the way in which you do this can have a direct ...

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When it comes to working with influencers, bigger doesn’t always mean better. Just because an influencer has a large following, it doesn’t necessarily mean that they will be able to target the right audience with the right message and get you the results you expect from your campaign. More often than not, you can launch a much more successful campaign by collaborating with a micro-influencer, especially if you are targeting ...

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Last year, the influencer market was worth $13.8 billion compared to $9.7 billion in 2020. By the end of this year, this figure is predicted to rise to $16.4 billion. Pretty impressive, right?  Increasing numbers of brands are realizing the benefits of collaborating with influencers on their marketing campaigns. But they are also realizing that this doesn’t necessarily mean collaborating with the top dogs in the influencer world. In fact, more ...

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If you are collaborating with influencers as a brand or agency, it's important to have the right tools at your disposal so that you can effectively measure and track the performance of your campaigns. And this means investing in the right influencer software. The right software can help you develop authentic relationships with your influencers, manage your campaigns, centralize your data, and monitor all the metrics you need so that ...

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