What specific metrics does Influencity track in its reporting dashboards?

Influencity's reporting is designed to measure campaign performance from multiple perspectives, combining creator, content, audience, and business metrics in a single dashboard.

You can track KPIs such as reach, impressions, engagement, video views, audience growth, engagement rate, and earned media value (EMV), while analyzing results at both the campaign and creator level.

Reports also include audience demographics, top-performing content, and creator comparisons, helping you understand not only what happened, but why.

For brands using Influencity's Trackings, reports can also incorporate website clicks, conversions, sales, and other custom performance metrics, providing a clearer view of how influencer campaigns contribute to business objectives.

Can I customize the reports for different clients or internal stakeholders?

Absolutely. Influencity's reporting is fully customizable, allowing you to create different reports for different audiences without duplicating your work.

You can choose exactly which metrics, widgets, creators, and campaigns to include, reorder sections, and hide sensitive information or operational data when sharing reports externally.

Reports can be shared securely through a live link, making it easy for clients and stakeholders to access the latest campaign results without requiring an Influencity account.

You can also apply your own branding with white-label reports, ensuring every report reflects your agency or brand identity.

How is Earned Media Value (EMV) calculated within the platform?

Earned Media Value assigns a standardized monetary equivalent to the organic interactions your campaign generates.

Influencity calculates EMV based on industry-standard CPM (Cost Per Mille) benchmarks, adjusted for the specific social network and interaction type (likes, comments, shares, views).

This provides a quantifiable metric to show leadership how much it would have cost to achieve the same engagement through social ads.

Does the reporting engine capture ephemeral content like Instagram Stories?

Yes. Once you've analyzed a creator and added them to your IRM, you can enable content tracking to automatically monitor everything they publish during your collaboration.

Influencity captures public content across supported platforms and builds a centralized Content Library, where you can review every post alongside key public performance metrics such as engagement, views, likes, comments, and other available insights.

For Instagram Stories, the platform also captures story-specific metrics, such as reach, impressions, replies, taps, and exits, while the Stories are live, preserving this data after the content expires.

When it's time to report, all automatically collected content is available within your campaign reports. If a creator shares additional first-party insights or platform-specific metrics, you can also manually add and enrich the report with that data, ensuring your final campaign report presents the most complete and accurate picture of performance.

Is the report data static, or does it update as the campaign progresses?

Influencity reports are dynamic. You do not have to wait until a campaign ends to build a report.

You can create a report the moment the first post goes live, and the platform will continuously collect and update the metrics in real time.

This allows your team to monitor pacing, adjust strategy mid-campaign, and ensure you are on track to hit your target ROI before the budget is fully exhausted..