Define Your Target Audience

Start by identifying the demographics, interests, and platforms that matter most to your brand.

Filter Creators with Data

Use filters such as niche, location, engagement rate, and audience demographics to narrow down relevant influencers.

Analyze Authenticity and Performance

Evaluate audience quality, engagement patterns, and past collaborations to identify creators who deliver real impact.

Build Your Influencer Shortlist

Create a curated list of creators that match your criteria and start outreach with personalized proposals.

How do I run an influencer search effectively across multiple platforms?

Influencity's Influencer Discover tool centralizes the process, giving you access to a database of more than 350 million creator profiles that you can search from a single interface across all three platforms.

Instead of relying on basic profile information, you can filter creators using dozens of advanced criteria, including audience demographics, location, interests, brand affinities, engagement, follower growth, audience quality, and authenticity.

Once you've identified potential partners, you can compare creators side by side, analyze their audiences in depth, save them to custom creator lists, and add them directly to proposals, outreach campaigns, product seeding initiatives, or influencer campaigns. 

How does the platform vet creators and detect fake followers?

Follower count is easily manipulated and inherently unreliable. To protect your budget, Influencity runs automated fraud detection on profiles. We analyze public data patterns, active accounts and other signals to generate an Audience Quality Score.

The system flags suspicious behavior, such as missing bios, bot-like mass followers, and unnatural engagement spikes, allowing you to filter out fraudulent accounts before you initiate outreach.

What filters can you use to find influencers?

Users can filter creators by audience age, gender, location, follower count, authenticity levels, interests, keywords, hashtags, growth trends, brand affinity and more. These filters help narrow results to creators that match specific campaign goals.

For instance, micro-influencers  often yield the highest conversion rates, but finding them manually is highly time-intensive. Som you can set a follower bracket (e.g., 10k to 50k) and pair it with a strict minimum engagement rate (e.g., >3.5%) and the system will instantly filter out anyone who doesn't meet both thresholds, leaving you with a highly targeted list of cost-effective creators.

What types of creators can I discover with Influencity?

Discover influencers of every size, from nano and micro creators to macro influencers and global celebrities. If you're looking for niche experts, local content creators, industry specialists, or internationally recognized personalities, you can narrow your search using our advanced filters.

This audience-first approach helps you find creators who genuinely align with your campaign objectives, regardless of their audience size.

Does the platform provide public contact information for outreach?

Yes. When creators make their email addresses public on their Instagram, TikTok, or YouTube profiles specifically for brand inquiries, our system indexes that data.

Because Influencity is an all-in-one system, this public contact data flows directly into our integrated email outreach tool. You don't have to export a list to contact them, you can build personalized email sequences directly from the platform.

Can I find lookalikes for creators I already know work well for my brand?

Yes. When you find a creator who drives exceptional conversions, your immediate operational goal is to replicate that success. Influencity features a native Lookalike search function.

You simply input the handle of a top-performing creator, and our algorithm instantly generates a list of profiles with statistically similar engagement signatures, content styles, and audience overlaps.

Can I save, organize, and export influencer search results?

Yes. Influencity makes it easy to turn search results into organized creator pipelines. You can save creators to custom lists, organize them by campaign, client, market, niche, or any workflow that fits your team, and continue enriching those lists as you discover new profiles. Every creator can be reviewed in detail, compared with others and managed directly within your Influencer Relationship Management (IRM).

When it's time to collaborate or share findings, you can export your search results and creator lists, making it easy to build shortlists, proposals, or campaign plans for clients and internal stakeholders.

What manual tools and processes does Influencity Discovery replace?

Manual search forces you to rely on hashtags, which only categorizes what a creator posts, not who actually sees it. Influencity replaces this manual effort with a centralized query engine. You can instantly filter a database, of over 350 million public profiles across Instagram, TikTok, and YouTube.

Instead of bouncing between apps, you apply specific parameters and filters (demographics, location, engagement thresholds) and the system surfaces the profiles that structurally match your campaign needs.

Can I search based on the audience's data rather than just the creator's profile?

Yes, and this is the most critical distinction in professional campaign planning. When assessing and vetting creators for upcoming partnerships you are buying access to their audience.

Influencity allows you to invert the search logic. If your target buyer is female, aged 18-24, located in Madrid, you input those exact audience demographics into the engine. The platform will surface creators whose followers match that exact criteria, regardless of where the creator themselves resides.

Can AI help me discover the right influencers faster?

Absolutely. Influencity's AI Discovery Assistant lets you search for creators using natural language instead of manually configuring filters. Simply describe the type of influencer you're looking for, for example, "Find fitness creators in Spain with predominantly female audiences aged 25–34" or "Show me tech influencers in Germany interested in gaming" and the AI automatically translates your request into an optimized search.

You can then refine the results, compare creators, analyze audience quality and authenticity, and save the best matches directly to your creator lists or campaigns, dramatically reducing the time it takes to build a qualified shortlist.