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What Is a Good Engagement Rate?

An engagement rate refers to the level of interaction that your campaign or sponsored posts elicit. But how do you know what is a good engagement rate and how to improve it? We'll discuss this and more in this video.

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Video

What Is a Good Engagement Rate?

Although a "good engagement rate" may vary according to your location, social media platform, and sector, in this video we'll examine some benchmarks you can use as reference as well as tips to give yours a boost 🔽

  • 0:00 Introduction
  • 0:26 What Is an Engagement Rate?
  • 0:53 What Is a Good Engagement Rate?
  • 2:20 #1 Improve Content Quality
  • 2:31 #2 Maintain Consistency 
  • 2:50 #3 Engage with Your Audience
  • 3:05 #4 Leverage Hashtags
  • 3:19 #5 Collaborate with Influencers
  • 3:46 #6 Offer Incentives
  • 3:56 #7 Analyze Performance
  • 4:20 #8 Set Clear Benchmarks
  • 4:43 #9 Use an Influencer Marketing Platform to Compare Community Sizes

 

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