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What Are Nano-Influencers and Why You Need Them

Why should you add nano-influencers to your Influencer Marketing strategy in 2023? Many brands find that working with nano-influencers can yield far better results at a fraction of the cost. Learn why in this video.

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Video

What Are Nano-Influencers and Why You Need Them

When it comes to Influencer Marketing, a bigger following isn't always better. In fact, the right nano-influencer can attract more high-converting viewers for a much smaller price tag. Still not convinced? Let us breakdown the benefits of nano-influencers for your brand and bottom line.

Watch the whole video or jump to specific sections here 🔽

0:00 Introduction
0:43 The 4 Categories of Influencers
1:25 What Are Nano-Influencers?
1:56 What Can Nano-Influencers Offer You?
2:26 What Are Local Influencers?
3:00 Benefits of Collaborating with Nano-Influencers
4:06 How Nano-Influencers Compare to Other Profiles on the Market
4:19 Are Nano-Influencers Worth the Investment?

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