Creator Performance Metrics

Track results by influencer to understand who drives the strongest reach, engagement, and outcomes.

Content-Level Reporting

Measure how each post, Reel, Story, or TikTok performs to identify top-performing formats and messages.

Live Campaign Dashboards

Use centralized dashboards with updated metrics to monitor campaign performance without manual exports or fragmented reporting.

Shareable Client-Ready Reports

Present results in a professional format that helps teams, stakeholders, and clients understand performance quickly.

Insights for Optimization

Turn reporting into action by identifying what worked, what did not, and where future campaigns can improve.

How does the platform track ephemeral content like Instagram Stories?

Once a creator is authenticated and added to an active campaign or content or profile tracking,  the system continuously monitors their profile and ir automatically collects and stores Story media, reach, impressions, and more details and insights before the 24-hour window closes, securing the data within the platform.

How does Influencity measure influencer marketing ROI?

Likes, comments, and follower counts can tell you if content captured attention, but they don't show if your campaign generated meaningful business results.

Influencity is designed to measure the marketing funnel, combining awareness metrics with conversion data to give you a complete picture of campaign performance.

The platform automatically tracks reach, impressions, engagement, engagement rate, video views, audience growth, Earned Media Value (EMV), and detailed content performance for every creator and campaign.

For organizations focused on business outcomes, Influencity's Tracking feature allows you to generate custom tracking links that measure website visits, clicks, conversions, sales, revenue, and other custom events.

Also, bu integrating with platforms such as Shopify, you can directly attribute ecommerce performance to individual creators and campaigns.

Reports combine top-of-funnel content metrics with bottom-funnel conversion data in a single customizable dashboard, allowing you to evaluate campaign performance at the creator, content, audience, and campaign levels. 

Do we have to manually update our campaign as new posts go live?

No. Manual data entry guarantees reporting delays and human error. Our tracking is dynamic and passive.

As creators publish their approved deliverables across Instagram, TikTok, or YouTube, the platform automatically collects the live URLs, pulls the content into your campaign content library, and updates your total aggregated metrics in real time.

How does the platform calculate Earned Media Value (EMV)?

Influencity calculates Earned Media Value by benchmarking the organic engagement generated by your creators against the current market cost of buying that exact same attention via paid social ads. This provides a clear, dollar-for-dollar valuation of your campaign's organic impact.

Can we track cross-platform campaigns within a single report?

Yes. A creator might post a dedicated YouTube review and follow it up with a TikTok teaser.

Influencity aggregates performance data across Instagram, TikTok, and YouTube into a unified campaign report. You can analyze total cross-channel impact, or isolate the data to see which specific network yielded the highest conversion rate.

What happens if a creator deletes a post after the campaign ends? Do we lose the data?

No, because we know that relying on live URLs is a massive data risk. If a creator deletes a post or archives a video six months after a campaign, you typically lose access to that performance data.

That's why Influencity collects and archives the media and the metrics the moment the content goes live, your historical campaign data is permanently protected inside your content library, regardless of what the creator does with their channel later.

How do we track performance for uncontracted campaigns, like product seeding?

In gifting campaigns, creators are not legally obligated to post, making tracking incredibly difficult. That's why by combining our Campaign Tracking with our Social Listening tools, you can set up automated tracking for your specific campaign hashtags and brand mentions. If a seeded creator organically posts an unboxing video, the system instantly detects it, captures the asset, and attributes the performance to your campaign.

Can we generate automated, white-labeled reports?

Yes. Consolidating raw data into a PowerPoint presentation takes hours of unbillable agency time.

Our reporting tool allows you to instantly generate dynamic, white-labeled performance reports. You can customize the metrics widgets, apply your own branding, and share a live web link with your clients or executive board, providing total transparency without the manual labor

Can I export influencer campaign reports as PDFs for clients or stakeholders?

Yes. Influencity makes it easy to share campaign results with clients, executives, and stakeholders by allowing you to export reports as professional PDF documents. With just a few clicks, you can generate presentation-ready reports that summarize your campaign performance, including creator results, content metrics, audience insights, reach, impressions, engagement, Earned Media Value (EMV), tracking data, and other key KPIs.

Can I customize reports to show different information to different stakeholders?

Absolutely. Influencity's reporting is fully customizable, allowing you to tailor every report to your audience. Instead of sharing the same dashboard with everyone, you can choose exactly which widgets, metrics, charts, and performance indicators to include, remove, or reorder based on who will receive the report.

For example, executives may only want to see high-level KPIs and ROI, while campaign managers might require creator-level performance, content metrics, audience demographics, and deliverable tracking.

Reports can also be shared through interactive links or exported as PDFs, making it easy to deliver the right level of detail to clients, internal teams, or external stakeholders while keeping your reporting clear, relevant, and presentation-ready.