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How to Measure the Impact of a Micro-Influencer Collaboration

Collaborating with micro-influencers is a great way to tap into new audiences. However, measuring their long-term impact on your campaigns can be tricky. In this video, we'll look at ways to measure the impact of a micro-influencer collaboration on your e-commerce sales and ROI

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Video

How to Measure the Impact of a Micro-Influencer Collaboration

In this video, we'll look at the best techniques and tools to make data-driven decisions that will bring your brand to the next level.

Watch the whole video or jump to specific sections below 🔽

0:00 Introduction
0:46 The 4 Types of Influencers
1:03 What Are Micro-Influencers?
1:54 1. Set Clear Goals
3:06 2. Use Affiliate Tracking Links and Promo Codes
4:08 3. Measure and Compare Performance Results

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