Influencity Blog

Digital Marketing Strategy Content Strategy

What Amazon, Sephora, and ASOS Understand About Digital Content That Converts

Lately, I’ve been seeing a lot of Instagram ads that use creator content as the ad creative. One of... Read More

Digital Marketing Strategy PR Agency

How PR Agencies Working With Chanel Can Benefit from Digital Storytelling

I recently came across a video from one of my favorite fashion creators, Jack Savoie... Read More

Digital Marketing Strategy Content Strategy

How Talent Agencies Can Manage Hauls, Exclusivity and Creator Burnout More Strategically

In my early days of working in social media management, I went into it thinking that my technical... Read More

Influencer Marketing Influencer Marketing Campaigns

What BookTok Can Teach Penguin Random House, HarperCollins and Hachette About Converting Campaign Launches

The global publishing industry has reached a pivotal inflection point, facing a period of profound... Read More

Digital Marketing Strategy Content Strategy

What CAA, UTA and Viral Nation Show About Content Creation & Brand Fit to Future Talent Managers

The creator economy has grown exponentially over the past decade. With studies projecting it to... Read More

Social Listening Sentiment Analysis

How Brand Sentiment Could Have Helped Brands Like Netflix, Starbucks and Glossier Scale Faster

If you’re like me, you’ve probably experienced the utter disappointment of having your favorite... Read More

Digital Marketing Strategy Influencer Gifting Strategy

How to Turn a Bookstagram Gifting Campaign Into a Readalong That Builds Real Momentum

The contemporary publishing sector treats attention as a tradable commodity, yet the prevailing... Read More

Influencer Marketing AI-Driven Content

Best Content Types for AI-Driven Influencer Marketing Campaigns: Lessons from 5 Retail, Fashion & Beauty Brands Leading the Shift

The influencer marketing landscape today has grown increasingly operationally complex. With brands... Read More