What is an Influencer Relationship Management (IRM) system?

An Influencer Relationship Management (IRM) is the influencer marketing equivalent of a CRM. It centralizes every interaction you have with creators, from discovering and evaluating profiles to outreach, negotiations, campaign collaboration, and long-term relationship management, so your entire team works from a single source of truth.

Influencity's IRM goes beyond storing creator contact information. It automatically builds and enriches your influencer database with every search, campaign, and interaction, giving you access to detailed audience insights, performance metrics, price histories, notes, email conversations, and contact details in one place.

You can organize creators with custom lists, tags, and properties, associate multiple social profiles with a single influencer, compare profiles, track negotiations, and collaborate with your team without relying on spreadsheets or disconnected tools.

Can we migrate our existing creator relationships into the platform?

Yes. You are not forced to rebuild your historical data from scratch. You can import your existing creator lists directly into the system.

Once imported, the IRM automatically enriches those profiles with our deep demographic data, audience analytics, brand safety, overlapping analysis and fraud audits.

How does the IRM structure team collaboration and prevent knowledge silos?

When account managers leave an agency, relationship history usually leaves with them. Influencity solves this through centralized workspaces.

Every team member has instant visibility into internal notes, negotiation histories, active statuses, and historical pricing. You establish a single source of truth that prevents duplicate outreach and preserves institutional knowledge.

Can we automate routine creator outreach and follow-up sequences?

Yes. Once you've discovered, analyzed, and saved creators in your IRM they become part of your centralized creator database and can be added directly to outreach campaigns or automated email sequences.

Simply connect your professional email account to Influencity to send personalized outreach in bulk using dynamic templates that automatically populate creator information from their profiles.

You can also build multi-step email sequences with scheduled follow-ups, personalize every message with dynamic fields, and define behavior-based automations.

What information can I store and manage in a creator's profile?

Influencity's IRM turns every creator profile into a living record that evolves with every interaction. Beyond detailed audience analytics and performance metrics, you can store and manage all the operational information your team needs to build long-term creator relationships.

Each profile can include verified contact details, multiple social media accounts, pricing history, shipping addresses for product seeding, payment information, campaign history, internal notes, and negotiation records stored.

You can also create custom properties to track information unique to your business, such as creator tiers, preferred communication channels, contract status, product preferences, talent managers, or any other internal classification, and use these properties to filter, organize, and segment your creator database.

Are the audience metrics saved in the IRM static or dynamic?

Dynamic. Unlike spreadsheets or static creator databases, the profiles stored in Influencity's IRM remain connected to the platform's analytics engine. This means audience demographics, engagement rates, audience quality, authenticity metrics, follower growth, and other KPIs can be refreshed with the latest available data.

If a creator's profile has changed since it was first saved, you can update its statistics directly from the IRM to ensure you're making decisions based on current information rather than outdated snapshots. This allows your team to reassess creators before launching a new campaign, compare performance over time, and maintain an accurate, up-to-date creator database without manually replacing or re-importing profiles.

Can I export, share, and collaborate on my creator database and campaign lists?

Yes. Influencity gives you complete ownership of your creator data, making it easy to collaborate both inside and outside the platform. You can export creator lists, IRM records, custom properties, campaign participants, and profile data in CSV format for further analysis, internal reporting, CRM integrations, or archival purposes.

You can also share individual creator profiles through secure links, download comprehensive profile reports, or export customized creator lists containing exactly the information your stakeholders need. Influencity ensures your creator intelligence is always accessible while remaining organized within your IRM.