Connect Ad Accounts

Bring Google Ads, Meta Ads, and TikTok Ads into one platform to centralize campaign visibility.

Build and Launch Campaigns

Create ads and boost content without jumping between multiple tools or interfaces.

Compare Cross-Channel Performance

Evaluate which channels deliver better ROAS, lower costs, and stronger results from one dashboard.

Step 4

Optimize Faster

Use centralized reporting and shared visibility to adjust campaigns quickly and improve performance over time.

Can I create and manage paid social campaigns directly from Influencity?

Yes. Influencity's Ads Manager allows you to create, launch, and manage paid campaigns across Google Ads, Meta Ads (Facebook and Instagram), and TikTok Ads without leaving the platform.

Through bringing paid media into the same workspace as your influencer marketing and organic social management, you can coordinate campaigns more efficiently and maintain a unified view of your marketing efforts.

What types of advertising campaigns can I create?

Influencity supports the creation and management of multiple campaign objectives depending on the advertising platform.

If you're looking to drive website traffic, increase brand awareness, generate leads, promote products, boost engagement, or maximize conversions, you can configure your campaigns directly within the platform while keeping them aligned with your broader social and influencer strategy.

Which advertising metrics can I track?

The Ads Manager provides a centralized dashboard with the key performance metrics needed to evaluate campaign success. Monitor impressions, reach, clicks, click-through rate (CTR), cost per click (CPC), cost per thousand impressions (CPM), conversions, ad spend, and campaign performance without switching between multiple advertising platforms.

This makes it easier to understand how your paid campaigns contribute to your overall marketing objectives.

How does Ads Manager work alongside influencer marketing campaigns?

One of Influencity's biggest advantages is that it combines paid, owned, and earned media in a single platform.

You can manage influencer collaborations, publish organic social content, run paid advertising campaigns, and analyze performance.

This gives your team a holistic view of your marketing activities and makes it easier to coordinate launches, amplify influencer content, and optimize campaign performance across channels.

Can I optimize and monitor my advertising performance over time?

Absolutely. Influencity continuously tracks your connected advertising accounts, allowing you to monitor campaign performance through intuitive dashboards and historical analytics.

Through comparing metrics over time, you can identify high-performing campaigns, optimize budget allocation, improve creative performance, and make data-driven decisions to maximize return on advertising spend.

Can we use this to track blended Return on Ad Spend (ROAS)?

Yes.  Influencity tracks both yourinfluencer payouts and your live social ad spend, and connects directly to your e-commerce backend (like Shopify).

You see exactly how much total capital was deployed and how much total revenue was generated across both earned and paid channels.