Build Your Dream Influencer Hub

Influencer Profiles

Store detailed creator profiles including social platforms, niches, audience size, and content style.

Audience Demographics

Track follower location, age, gender distribution, and interests to ensure audience alignment.

Engagement Metrics

Monitor engagement rate, interaction quality, and historical performance across posts and campaigns.

Collaboration History

Keep track of past brand collaborations, campaign results, and partnership notes.

Contact Information and Outreach History

Save emails, conversations, and outreach status to manage influencer relationships effectively.

What is the structural difference between Influencity’s Database and an opt-in network?

Creator marketplaces and opt-in networks only give you access to influencers who have registered on their platform, meaning your discovery process is limited to a closed pool of creators. If the ideal creator for your campaign hasn't signed up, you simply won't find them.

Influencity operates as an open-market database. We index over 350 million public profiles across Instagram, TikTok, and YouTube, giving you the freedom to discover and analyze creators regardless of whether they've joined a marketplace. 

Every profile is enriched with detailed audience demographics, engagement metrics, audience quality, authenticity insights,brand affinities, content performance, and many other data points, enabling you to make informed decisions based on who creators actually reach.

How do I filter a database of 350 million profiles without getting overwhelmed?

Our database allows you to stack parameters. You can filter by the creator's location, gender, and language, and then layer on hyper-specific audience demographics, minimum engagement rates, and exact follower brackets.

The system instantly processes millions of data points to leave you with a highly targeted shortlist of perfect candidates.

Can I search for creators based on who follows them, rather than who they are?

Yes.  If you sell men's shaving products, you don't necessarily need a male creator; you need a creator with a male audience.

Our database allows you to invert the search and search by using audience parametres. You input the exact demographic makeup of your buyer persona, and the system surfaces profiles whose followers match that criteria, regardless of the creator's own demographic.

Does the database support cross-platform talent searches?

Yes. Influencity’s database indexes Instagram, TikTok, and YouTube natively within the same interface. You can search for multi-platform creators or compare a creator's engagement on TikTok directly against their Instagram metrics to determine where your budget will be most effective.

But, discovery isn't limited to the platform itself. With the Influencity Chrome Extension, you can browse Instagram, TikTok, or YouTube and instantly access audience demographics, engagement, authenticity, and audience quality insights directly on a creator's profile.

If you find a creator you want to work with, you can save them to your database in one click.

Can I use the database to find micro and nano-influencers?

Absolutely. The highest conversion rates often sit in the long tail of the creator economy.

Because we do not rely on creators opting in, our database indexes profiles starting from 1,000 followers. You can apply strict maximum follower caps to instantly generate lists of highly engaged, cost-effective nano and micro-creators that are impossible to find manually.

Is the data within the platform static or dynamic?

Influencity’s database is dynamic. The metrics you see, be it a creator's growth curve or their average video views, are continuously updated, ensuring you are making financial decisions based on real-time market realities.