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Influencer Marketing B2B vs B2C

What is the main difference between Influencer Marketing B2B vs B2C? Should you use the same strategies or design different campaigns for each target market? We'll break down the differences and what you should consider for each in this video.

Video

Influencer Marketing B2B vs B2C

When most people think of influencer marketing, they think of brands directly targeting consumers, otherwise known as B2C Influencer Marketing.

However, B2B Influencer Marketing, or Business to Business, also has its advantages. Learn how to use each strategy in this video 🔽

0:00 Introduction
0:50 A Definition of B2B and B2C
1:14 Influencer Marketing B2B vs. B2C: The Main Differences
2:40 Tips for Influencer Marketing B2B
5:15 Tips for Influencer Marketing B2C

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