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What Is Social Proof?

Social proof is the idea that people copy the actions of others. In marketing terms, this means that consumers will adapt their purchasing habits to what others are buying, doing, or saying. In this video, we'll look at types of social proof and how you can use it in your digital marketing strategies

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Video

What Is Social Proof?

Social proof is based on the concept of social influence, where people learn from others and adapt their behavior to be like them. We use this method in marketing by promoting the value that your brand has offered past customers.

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0:00 Introduction
1:01 What Is Social Proof?
1:59 Why Is it Effective?
3:10 Types of Social Proof
4:06 Social Proof Examples

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