Product Seeding as a Marketing Strategy
Have you ever seen an ‘unboxing’ video where an influencer does a live test of a product, thanks the brand, and explains what they like (and don’t like) about the product? If so, then you've seen product seeding in action.
This strategy, also known as influencer gifting, may seem simple, but there are some important things to consider in order to ensure ROI.
Let's dive right in 🔽
- 0:00 Introduction
- 0:42 What Is Product Seeding?
- 1:22 Why Do Companies Use Product Seeding?
- 1:36 What Are the Benefits of Product Seeding?
- 3:03 Tips to Optimize Your Strategy
- 6:19 Important Metrics to Measure
Browse other videos, blog posts, eBooks, and more
5 influencer marketing tools you need to start using right now to improve your campaignsRead more
Influencer marketing B2B vs B2C: What's the difference and how to excel at each oneRead more
Influencer marketing ROI: How to measure & get the most out of your influencer effortsRead more
Influencer Marketing: The Ultimate Guide to Campaign Planning, Execution, and ROIDownload now
Influencer Outreach Guide: How to connect, negotiate and set clear campaign goalsDownload now
Influencer tracking: How to measure the performance of influencers and analyze their audienceRead more
Quick Guide: How to Pick the Best Influencer Marketing Platform for Your BusinessDownload now
TikTok influencer marketing: How influencers can help you with your branding and why you should start building a strategyRead more
No results found.