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Product Seeding as a Marketing Strategy

Product seeding, or influencer seeding, is a strategy that helps increase brand awareness and earn word-of-mouth on social media. In this video, we'll explain how it works and give some useful tips to help boost your strategy.

Video

Product Seeding as a Marketing Strategy

Have you ever seen an ‘unboxing’ video where an influencer does a live test of a product, thanks the brand, and explains what they like (and don’t like) about the product? If so, then you've seen seeding in action.

This strategy, also known as influencer seeding or influencer gifting, may seem simple, but there are some important things to consider in order to ensure ROI.

Let's dive right in 🔽

0:00 Introduction
0:42 What Is Product Seeding?
1:22 Why Do Companies Use Product Seeding?
1:36 What Are the Benefits of Product Seeding?
3:03 Tips to Optimize Your Strategy
6:19 Important Metrics to Measure

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