Product Seeding as a Marketing Strategy
Have you ever seen an ‘unboxing’ video where an influencer does a live test of a product, thanks the brand, and explains what they like (and don’t like) about the product? If so, then you've seen product seeding in action.
This strategy, also known as influencer gifting, may seem simple, but there are some important things to consider in order to ensure ROI.
Let's dive right in 🔽
- 0:00 Introduction
- 0:42 What Is Product Seeding?
- 1:22 Why Do Companies Use Product Seeding?
- 1:36 What Are the Benefits of Product Seeding?
- 3:03 Tips to Optimize Your Strategy
- 6:19 Important Metrics to Measure
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