What can I do with Influencity's Monitoring tool?

Influencity's Monitoring is a social listening tool helps you track and analyze online conversations about your brand, campaigns, competitors, and industry in real time.

With this feature you can create custom alerts for brand names, keywords, hashtags, products, or competitor mentions, then follow how these conversations evolve across social media and the web.

Apart from collecting mentions, the platform lets you filter results by source, language, location, sentiment, reach, and influence to uncover the conversations that matter most.

Thanks to our compelling visuals you can identify emerging trends, measure campaign impact, monitor brand reputation, benchmark competitors, and discover influential creators or brand advocates who are already talking about your business. 

What can I monitor with Influencity's Monitoring tool?

Influencity's Monitoring tool gives you a real-time view of the conversations shaping your brand, industry, and competitors. You can create custom alerts for brand names, @mentions, keywords, hashtags, products, campaigns, competitors, or any topic relevant to your business, then track how those conversations evolve across social media, online communities, news sites, blogs, and the wider web.

Monitoring data can be collected from a wide range of sources, including Instagram, Facebook, TikTok, YouTube, X (Twitter), Reddit, Pinterest, Tumblr, VK, Weibo, blogs, online news sites, forums, and even specific domains that you choose to monitor. This gives you a comprehensive view of your digital presence beyond your owned social channels.

Every mention is centralized in a single dashboard, where you can filter results by platform, language, location, sentiment, engagement, reach, influence, and date to surface the conversations that matter most. 

How does real-time monitoring protect brand reputation?

Influencity’s Monitoring tool acts as a continuous scanner, populating a custom feed with real-time brand mentions.

This structural oversight allows you to instantly identify negative sentiment and resolve issues or crises before it escalates, while simultaneously capturing positive feedback to build brand loyalty.

Can I use the module to reverse-engineer competitor strategies?

Yes. Competitor Analysis is a core function of the tool.  You can set up an alert track your competitors’ @handles and campaign hashtags and gain immediate visibility into their operational playbook.

You can analyze the type of content they are tagged in, monitor the influencers they are activating, and benchmark their audience engagement to identify gaps in your own strategy.

Does Monitoring update in real time?

Yes. The technology continuously scans the supported social networks based on your exact criteria. As new posts align with your target keywords or handles, they automatically populate within your alerts.

Can I use Influencity to track user-generated content (UGC) and influencer campaign content?

Yes. Influencity makes it easy to monitor both user-generated content (UGC) and influencer campaigns throughout their lifecycle. With the Monitoring tool, you can create dedicated alerts for Campaign Monitoring of hashtags, branded keywords, product names, or mentions to automatically collect and gather conversations and content generated around your campaigns.

This allows you to measure campaign reach, monitor brand impact, identify growing trends, and discover organic UGC created beyond your paid partnerships.

For creators you're actively collaborating with, Influencity's Content Tracking feature provides even deeper visibility. Once a creator has been added to your campaign or IRM, the platform automatically tracks their published content, building a centralized Content Library where you can review posts, Reels, Shorts, videos, and Stories alongside available performance metrics. This gives your team a complete record of campaign deliverables, making it easy to validate content, measure performance, identify top-performing assets for repurposing, and ensure every collaboration is fully documented from publication through final reporting.

How does Monitoring integrate with the rest of the Influencity platform?

This is where standalone listening tools fail. If you find a massive organic advocate in a standard listening tool, you still have to manually export their data.

Because Influencity is an all-in-one platform, when our Monitoring feed catches a high-performing creator talking about your brand, you can instantly analyze their audience demographics and pull them directly into your IRM.