Video

5 Characteristics of a Good Influencer

Before you commit to a collaboration with an influencer, you need to be sure that they're a good fit for your brand and that they're capable of helping you achieve your campaign objectives. In this video, we'll highlight 5 things to look for in a good influencer

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Video

5 Characteristics of a Good Influencer

What should you be looking for in an influencer? How can you be sure that they'll meet your expectations?

Let’s take a look at 5 characteristics to look out for when conducting your influencer research 🔽

0:00 Introduction
0:34 What Is Influencer Research?
1:56 1. Authenticity
2:54 2. Content Creation Expertise
3:24 3. Passion
3:50 4. Trustworthiness
4:24 5. Relatable and Responsive