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What Is Earned Media Value?

In this video, we’ll explain what earned media value is, how you calculate it, and why it’s such a crucial performance indicator

Video

What Is Earned Media Value?

Earned media value (or EMV) can be a highly valuable metric for measuring the return on your marketing efforts. It can help you quantify your exposure and calculate the value you are creating with your posts.

Unfortunately, it’s not always easy to understand and calculate earned media value. Let's take a closer look in this video. 🔽

0:00 Introduction
0:30 What Is Earned Media Value?
1:39 How to Calculate Earned Media Value?
3:57 Why Is Earned Media Value a Key Indicator?

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