Build Authentic Brand Advocacy

Creators share products they genuinely enjoy, which often results in more natural and credible content.

Expand Reach Through Creator Communities

Each influencer introduces your brand to an engaged audience already interested in similar products.

Step 4

Drive Sales with Trackable Promotions

Discount codes and links allow brands to measure conversions from gifting campaigns.

Why do I need a platform to automate influencer seeding?

Managing influencer seeding manually quickly becomes unmanageable as your program grows. 

Influencity automates the product seeding workflow, allowing you to identify the right creators using audience and performance data, organize them into seeding campaigns, collect shipping details, manage product deliveries, track campaign participation, and monitor every piece of content generated after products are received. 

How can we track specific creator details?

Sending a creator a product they cannot use is a massive brand failure. Our IRM includes dedicated, customizable fields for every creator.

Before you execute a seeding campaign, you can log exact apparel sizes, skin types, dietary needs, and preferred shipping addresses, ensuring every gift feels highly personalized and intentional.

How do we manage the logistics and shipping of the products?

Influencity integrates directly with Shopify. When a creator accepts a gift and confirms their details, the system can automate the creation of a zero-dollar order in your e-commerce backend.

This routes the shipping details directly to your fulfillment center for dispatch without any manual data entry from your team.

 Can we automate the outreach process to invite creators to receive a gift?

Yes. You can build in bulk outreach targeted email sequences within the platform to invite creators to your seeding program.

Using personalization tokens, you can send bulk emails that feel like one-to-one invitations. The platform tracks who opened the email and who clicked your link to provide their shipping details, allowing you to follow up automatically with non-responders.

Since Seeding does not guarantee a post, how do we track who actually created content?

Because no contract forces the creator to post, brands often miss the organic content when it goes live. Through using our Content Tracking and Social Listening, the system automatically scans the creators' profiles.

If they post an Instagram Story unboxing your product or mention your brand on TikTok, the platform instantly captures and collect the asset.

How do we measure the ROI of a gifting campaign if no money exchanged hands?

Even if you didn't pay a talent fee, your product has a Cost of Goods Sold (COGS), plus shipping.

To calculate ROI, Influencity tracks the performance of the organic posts generated by the seeding campaign and calculates the Earned Media Value (EMV). You can clearly present to leadership that a $5,000 investment in physical product generated $45,000 in equivalent paid media exposure.

Can we include promo codes in our seeding packages?

Absolutely. If you want to track direct conversions alongside brand awareness, you can generate unique promo codes within the platform for each seeded creator.

When they share their unboxing video and include their unique code, our Shopify integration will automatically attribute any resulting sales directly to that specific creator.

How does seeding connect to our broader influencer strategy?

Seeding is a top-of-funnel recruitment strategy. It is the most cost-effective way to identify genuine brand advocates.

When the platform tracks which seeded creators posted the highest-performing organic content, you instantly know who to graduate into your paid ambassador programs.