Track Conversions Across Channels

Measure clicks, sales, and customer journeys to understand how influencer campaigns contribute to your ecommerce performance.

Attribute Revenue with Confidence

Connect influencer activity to real sales using trackable links, discount codes, and performance metrics.

Optimize for High-Intent Audiences

Identify creators whose audiences are more likely to convert and focus campaigns on measurable outcomes.

Scale What Drives Sales

Analyze performance data to double down on top-performing creators, formats, and messaging.

Embed your Ecommerce Stack to Your Influencer Marketing Platform

Align campaigns with your ecommerce to streamline reporting and improve attribution clarity.

What is the difference between influencer gifting and influencer seeding?

Although the terms are often used interchangeably, influencer gifting and influencer seeding are different strategies.

Influencer gifting simply involves sending free products to creators without any contractual obligation to publish content. The goal is to generate goodwill and, ideally, organic mentions if the creator genuinely likes the product. Because there's no guarantee of coverage, gifting is typically used to increase brand awareness and build initial relationships.

Influencer seeding is a more strategic, data-driven approach. It focuses on identifying creators whose audience, interests, and brand values closely align with your target market before sending products. The objective is to build authentic, long-term relationships with creators who are likely to become genuine brand advocates.

Successful seeding programs often lead to recurring collaborations, ambassador partnerships, and more credible user-generated content because the creators already have a natural affinity with the brand.

How does the platform connect our influencer campaigns directly to our e-commerce store?

Influencity is engineered for data continuity. We offer integration with leading e-commerce platform, Shopify.

You can sync product catalogs, create custom codes for creators and pull bottom-funnel sales data directly into your campaign dashboards without any manual data entry.

How can we manage the logistics of product seeding?

Within our IRM, every creator profile can include dedicated fields for shipping addresses, clothing sizes, and product preferences, among others.

When you launch a seeding campaign, you can select your roster, assign specific products from your synced catalog, and automate the dispatch process directly to your fulfillment center, create discount coupons for your creators and track sales.

Can we track direct sales and calculate ROAS for individual creators?

Yes. Influencity allows you to generate unique promo codes for every creator. Because the platform is integrated with your CMS, it automatically tracks how many clicks and revenue each specific creator drove.

How do we generate and distribute links and promo codes?

You no longer need to bounce between your Shopify admin panel and your email client.

You can automatically generate custom, creator-specific discount codes directly within the Influencity platform. These codes are then distributed to the creators via our automated email outreach sequences, ensuring every asset is tracked from day one.

Can we track sales across multiple social networks simultaneously?

Yes. E-commerce is an omnichannel game. Your customers might discover a product via a YouTube review and ultimately convert through an Instagram Story link.

Influencity centralizes the performance data across Instagram, TikTok, and YouTube. You can isolate which social network is driving the highest conversion rate and lowest CPA, allowing you to dynamically reallocate your budget to the most profitable channel.