Track Brand Mentions 

Monitor what people are saying about your brand, campaigns, and related topics across social media and online sources.

Preview Sentiment Analysis

Understand how audiences feel about your campaigns by tracking sentiment and emotional responses over time.

Identify the Hottest Trends 

Use filters and live data to spot the topics, messages, and signals that shape your brand strategy.

Share Insights with Stakeholders

Turn monitoring data into clear reporting that helps leadership understand campaign impact and performance.

How can I monitor the performance of my influencer or marketing campaigns in real time?

Influencity's Campaign Monitoring allows you to track the conversations generated by your campaigns as they happen.

Create an alert using your campaign name, branded hashtag, slogan, product name, or custom keywords, and the platform will automatically collect relevant mentions from across social media and the web.

This gives you a live view of your campaign's visibility and public response beyond your owned channels.

Can I measure the organic impact of a campaign beyond influencer posts?

Yes. Campaign Monitoring helps you capture the conversations that happen after your campaign launches aparte from the content itself published by your creators.

You can track earned media, user-generated content (UGC), organic mentions, campaign hashtags, and brand conversations, giving you a more complete understanding of your campaign's reach and impact.

What campaign metrics can I analyze with Influencity?

Campaign Monitoring provides detailed insights into conversation volume, engagement, reach, sentiment, top-performing mentions, influential authors, geographic distribution, source breakdown, and trending keywords.

These metrics help you understand how your campaign is being received, identify what's driving engagement, and vet its overall impact across digital channels.

Can I identify which creators or conversations are generating the most impact?

Absolutely. Influencity helps you surface the creators, publications, and social posts generating the highest engagement and visibility around your campaign.

Through identifying the most influential conversations and contributors, you can recognize your best-performing partnerships, find new creator opportunities, and repurpose high-performing content across future campaigns.

How do Insights Dashboards improve campaign analysis?

Insights Dashboards transform campaign data into interactive visual reports. You can monitor campaign performance through customizable charts showing conversation trends, sentiment evolution, engagement, top keywords, leading sources, and other key KPIs. T

his makes it easier to identify successes, detect issues early, and communicate results to clients or internal stakeholders.

How does Campaign Monitoring complement Influencity's reporting and content tracking?

Campaign Monitoring measures the public conversation generated by your campaign, while Influencity's Content Tracking and Reporting tools measure the performance of your creators' published content.

Together, they provide a complete picture of campaign success, from deliverables, reach, impressions, and engagement to earned media, user-generated content, brand mentions, and audience sentiment, allowing you to understand both the direct and indirect impact of your influencer marketing efforts.