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How to Calculate Engagement Rate

Without engagement, you’re unlikely to generate any results from your influencer campaigns. But before you can optimize your campaigns to boost engagement, you need to understand how to calculate engagement rates. In this video, we'll take a deep dive into what engagement means and how to calculate it in a few simple steps.

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How to Calculate Your Engagement Rate

Your engagement rate reflects the number of interactions your content is eliciting from your target audience. The more engaged online users are, the more likely they are to buy into your brand and convert into paying customers.

This is why it’s important to understand how to calculate engagement rates, both your own and those of the influencers that you are considering collaborating with. With the right approach, you can then leverage this data to optimize your campaigns. 🔽

0:00 Introduction
0:35 Why Is Engagement Rate Important?
1:47 How to Calculate Engagement Rate
2:55 How to Boost Engagement

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