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Influencer Marketing Trends in 2024

Where is Influencer Marketing heading in the short term? Which trends can we expect to see shaping this industry in 2024? Join us as we delve into 8 Influencer Marketing trends you can expect to see in 2024.

Video

Influencer Marketing Trends in 2024

The number of professional content creators around the world has reached 50M and the economic value they generate exceeds $109 billion USD.

Where is this billion-dollar industry headed in 2024? Here are 8 key trends. 🔽

0:00 Introduction
1:19 Trend #1 Gen-Z Influencers
2:26 Trend #2 Storytelling in 60 Seconds or Less
3:31 Trend #3 Increased TikTok Growth
4:37 Trend #4 Long-Term Ambassadorships Over One-off Partnerships
5:29 Trend #5 Influencers Will Become More Specialized
6:31 Trend #6 Multi-Channel Marketing
7:30 Trend#7 A Focus on ROI Over Engagement
9:18 Trend #8 Influencer Seeding as a Way to Break into the Market

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