88% of Marketers

Today, social means business 88% of marketers agree their social strategy positively influences their bottom line.

51% of brands

And data is critical 51% of brands say influencer data helps them partner with the right influencers to connect directly with engaged audiences.

7 Up to 7 tools

But there are challenges Social teams use up to 7 different tools to dig into the data and manage influencer relationships.

69% of consumers

Build Trust 69% of consumers trust product recommendations from influencers.

Optimize Your Influencer Marketing Strategy with the Right Tools

Platform Coverage

Leverage influencer marketing across TikTok, Instagram, YouTube and Twitch.

Powerful Filtering

Filter by interests, brand affinity, lookalikes, fake followers and more.

Seamless Management

Easily add influencers to your custom influencer IRM.

Analyze Any Creator

Get influencer stats in seconds without back-and-forth communication.

Streamlined Payments

Easily pay influencers in any currency with a single, streamlined invoice.

Customizable Reporting

Show or hide specific data and create real-time reports to demonstrate success.

Sharing Functionality

Showcase any profile, list, roster, campaign proposal or report via exportable sheets and live links.

Detect Fake Followers

Audit any profile and spot bots and fake audiences to safeguard your investment.

Audience Overlap

Analyze follower overlap between your influencers to improve your results.

Pitch Smarter Proposals

Easily pitch influencer shortlists, leave internal comments, & approve or reject creators.

Automated Outreach

Contact influencers in bulk and track email performance to improve your open rates.

Automated Content Collection

Collect influencer content. Yes! Even disappearing Instagram Stories!

Define clear objectives

Step 1

Define Clear Objectives

Start with the outcome, not the campaign. If you’re not explicitly driving brand awareness, engagement, lead generation, or revenue, you’re just producing content, not results. Clear objectives turn influencer marketing from activity into impact.

Identify the right creators

Step 2

Identify the Right Creators

Match creators to your audience with precision. Demographics, interests, and performance metrics should align tightly with your target market, or the collaboration simply doesn’t work. Data should be the filter.

Plan structured campaigns

Step 3

Plan Structured Campaigns

Design coordinated activations with tight timelines, clear deliverables, and well-defined content guidelines. This is what separates a campaign from a collection of posts.

Measure meaningful metrics

Step 4

Measure Meaningful Metrics

Track the metrics that tie back to business impact, such as engagement, reach, conversions, and ultimately ROI.

Optimize continuously

Step 5

Optimize Continuously

Leverage insights from each influencer campaign to refine targeting, improve messaging, and scale what works.

Manage All Your Influencer Marketing Strategy in One Place!

Manage All Your Influencer Marketing in One Place!

Empower Your Team!

Optimize Your Influencer Marketing Strategy with the Right Tools

Find Influencers

Manage your influencer database

Run End-to-end Campaigns

Measure Influencer Success

Find Influencers

Manage your influencer database

Run End-to-end Campaigns

Measure Influencer Success

All the Influencer Marketing Features

How to Build an Effective Influencer Marketing Strategy

Define Clear Objectives

Identify the Right Creators

Plan Structured Campaigns

Measure Meaningful Metrics

Optimize Continuously

Juanjo Gutierrez, Co-Founder

Trade Busywork for Business Value