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Tendencias del marketing de influencers en 2024

¿Hacia dónde se dirige el marketing de influencers? ¿Qué tendencias podemos esperar en 2024? Acompáñanos mientras profundizamos en 8 tendencias del marketing de influencers que esperamos ver en 2024.

Vídeo en inglés, pero puedes poner subtítulos en español

Vídeo

Tendencias del marketing de influencers en 2024

El número de creadores de contenido profesionales ha alcanzado los 50M y el valor económico que generan supera los 109.000 millones de dólares.

¿Hacia dónde se dirige esta industria multimillonaria en 2024? He aquí 8 tendencias clave. 🔽

0:00 Introducción
1:19 #1 Gen-Z Influencers
2:26 #2 Storytelling en 60 segundos
3:31 #3 Mayor crecimiento de TikTok
4:37 #4 Colaboraciones de largo plazo
5:29 #5 Los influencers se especializarán más
6:31 #6 Marketing multicanal
7:30 #7 Un mayor enfoque en el ROI
9:18 #8 En influencer seeding como forma de introducirse en el mercado

Busca vídeos, blog posts, eBooks y más

Influencer Outreach Guide: How to Connect, Negotiate and Set Clear Campaign Goals

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Influencer Marketing Strategy: 5 Steps to Start Yours

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How to Find Influencers: How Experts Do It and the Step By Step Process

Types of influencers and how to pick the best for your brand and product

TikTok influencer marketing: How influencers can help you with your branding and why you should start building a strategy

Influencer database: How to find influencers and start building yours

Influencer tracking: How to measure the performance of influencers and analyze their audience

Influencer marketing KPIs: What to look for when analyzing your campaigns

Influencer analytics: How to optimize your influencer marketing campaigns

How to Hire influencers: The whole process defined

Influencer software: what to evaluate before choosing one

How to find micro-influencers that will guarantee results

How to sell your boss on an influencer management platform [+ Pitch guidelines]

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Product Seeding as a Marketing Strategy

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