79 min read
| October 21, 2024
Fashion influencers are more than just individuals who share their outfit choices; they shape consumer behavior and set trends that ripple across the globe. Brands that recognize and collaborate with these digital creators can tap into their vast and loyal audiences to drive sales, increase visibility, and cement their position in a crowded marketplace.
But are all fashion influencers created equally? Which fashion influencers should you be looking out for?
Read on to discover the top 10 fashion influencers in the USA, how they are impacting the industry, and how fashion brands can benefit from collaborating with these powerful and influential trendsetters.
How Fashion Influencers Are Shaping Trends and Consumer Behavior
Fashion influencers are no longer just style icons—they are trendsetters who actively reshape consumer behavior, shifting how audiences discover, purchase, and engage with fashion. One of the key trends they have pioneered is the move toward micro-trends, where styles and aesthetics change rapidly, often lasting just a few months or even weeks. Influencers on platforms like TikTok and Instagram contribute to this fast-paced environment by spotlighting new aesthetics.
Another significant shift is the rise of sustainable and conscious fashion. Influencers advocating for sustainability encourage their followers to make mindful purchasing decisions, favor second-hand shopping, or invest in quality pieces that last. This shift in consumer behavior is evident as shoppers are increasingly opting for eco-friendly alternatives or participating in trends like the “capsule wardrobe,” which prioritizes minimalism and longevity over fast fashion. As a result, brands collaborating with these influencers not only enhance their image but also appeal to ethically-minded consumers.
Influencer Annie Em highlights must-have pieces from her capsule wardrobe
Additionally, influencers impact how consumers shop by integrating social commerce into their content. Through live shopping events, product recommendations, and direct links to purchases, fashion influencers make the buying process seamless, encouraging impulse purchases.
By blending fashion with lifestyle content—like beauty, wellness, and travel—these influencers create a sense of aspirational yet attainable living. Consumers are drawn to the authenticity and relatability of influencer-generated content, making them feel more connected to the products and brands being featured. Traditional advertising, in contrast, often lacks this personal touch, which is why influencer partnerships yield higher engagement and more meaningful connections with audiences. As a result, brands that collaborate with these creators can authentically reach target demographics, making influencer marketing an indispensable tool for businesses in the fashion sector.
So, let’s take a look at the fashion influencers to watch in 2025!
Top 10 U.S. Fashion Influencers to Watch
The following list highlights 10 leading fashion influencers in the USA that brands should consider collaborating with. From streetwear experts to high-fashion aficionados, these influencers bring diverse perspectives to the ever-evolving fashion industry.
1. Caroline Simpson
Niche: Minimalist, sustainable fashion
Follower count: 10.2 million (Instagram)
Notable collaborations: Everlane, Reformation
Caroline Simpson (@caroline.marie13) has made a name for herself in the sustainable fashion space with her minimalist yet chic wardrobe choices. Her platform emphasizes eco-friendly fashion choices and encourages her followers to adopt a “less is more” mentality. With notable collaborations with sustainable brands like Everlane and Reformation, Simpson is the go-to influencer for brands aiming to promote ethical fashion practices and conscious consumerism.
2. Leonte Huerta-Moore
Niche: Avant-garde menswear, gender-neutral fashion
Follower count: 24.5K (Instagram)
Notable collaborations: Balmain, Gucci
Leonte Huerta-Moore (@leonte_) is known for his avant-garde approach to menswear and his embrace of gender-neutral fashion. His bold and often experimental looks have caught the attention of major fashion houses like Balmain and Gucci. As the fashion industry continues to explore gender inclusivity, Huerta-Moore stands out as a trailblazer for brands looking to push the boundaries of traditional fashion norms.
3. Camila Coelho
Niche: Luxury and high-fashion
Follower count: 10.1 million (Instagram)
Notable collaborations: Dior, Lancôme, Revolve
Camila Coelho (@camilacoelho) is a Brazilian-American fashion influencer known for her impeccable style, often blending high fashion with accessible clothing. She has built a strong presence on Instagram and YouTube, where she shares everything from red-carpet looks to behind-the-scenes moments from fashion shows. Her collaborations with luxury brands like Dior and Lancôme have cemented her reputation as a fashion icon. Brands looking to target a sophisticated audience will find Coelho’s influence invaluable.
4. Aimee Song
Niche: Street style, sustainable fashion
Follower count: 7.3 million (Instagram)
Notable collaborations: Tiffany & Co., Chloé, Revolve
Aimee Song (@aimeesong), the creator of "Song of Style," is a pioneer in the fashion influencer space. Known for her effortless street style and commitment to sustainability, she has become a go-to voice for eco-conscious fashion lovers. Aimee’s collaboration with Tiffany & Co. is a testament to her ability to balance luxury and accessibility. Brands focused on ethical and sustainable practices will find a perfect partner in Aimee Song.
5. Chiara Ferragni
Niche: High-fashion, lifestyle
Follower count: 28.7 million (Instagram)
Notable collaborations: Prada, Louis Vuitton
Although she’s Italian, Chiara Ferragni (@chiaraferragni) has a huge following in the USA. Known for her luxurious, trend-setting looks, Ferragni is the epitome of modern high fashion mixed with relatable lifestyle content. From running her fashion line to partnering with prestigious brands like Prada and Louis Vuitton, Ferragni commands attention globally. Brands seeking global recognition with high-fashion aesthetics would benefit from collaborating with her.
6. Olivia Palermo
Niche: Classic, high-end fashion
Follower count: 8.2 million (Instagram)
Notable collaborations: Banana Republic, Aquazzura
Olivia Palermo (@oliviapalermo) is a fashion icon with a global presence. Her classic and timeless sense of style has attracted collaborations with premium brands such as Banana Republic and Aquazzura. Known for her polished and sophisticated looks, she is a perfect fit for brands looking to target upscale and discerning consumers.
7. Chriselle Lim
Niche: Elegant, working mom style
Follower count: 1.5 million (Instagram)
Notable collaborations: Chanel, Gucci
Chriselle Lim (@chrisellelim) promotes content that is a seamless blend of fashion and motherhood. As one of the top lifestyle influencers, her content resonates with working moms who want to look elegant and fashionable. Lim’s collaborations with Chanel and Gucci reflect her sophisticated yet relatable aesthetic. Brands targeting a mature, family-oriented audience will find her platform to be an effective space for engagement.
8. Danielle Bernstein
Niche: Streetwear, businesswoman
Follower count: 3.3 million (Instagram)
Notable collaborations: Levi’s, Onia, Nordstrom
Danielle Bernstein (@weworewhat), the creator of WeWoreWhat, is both a fashion influencer and also a successful entrepreneur. Her streetwear-inspired looks appeal to a wide range of audiences, and her business ventures—including a swimwear line—have solidified her as a business-savvy influencer. Brands looking to engage with both fashion-conscious and entrepreneurial audiences should consider Bernstein.
9. Lauren Conrad
Niche: Classic, feminine fashion
Follower count: 5.9 million (Instagram)
Notable collaborations: Kohl’s, Paper Crown, The Little Market
Lauren Conrad (@laurenconrad) is a household name, known for her classic, feminine, and effortlessly chic style. A former reality TV star turned fashion entrepreneur, she has successfully launched multiple fashion lines, including her long-standing collaboration with Kohl’s. Conrad’s focus on timeless, approachable fashion appeals to a wide audience, making her a versatile partner for brands looking to reach a broad, style-conscious demographic.
10. Ashanti Camille
Niche: Vintage-inspired, high-fashion
Follower count: 11.9 K (Instagram)
Notable collaborations: Marc Jacobs, Coach, Urban Outfitters
Finally, Ashanti Camille (@_ashanticamille) is an up-and-coming fashion influencer who brings a unique perspective to fashion with her vintage-inspired style, often blending retro looks with modern high-fashion trends. Her distinct aesthetic has attracted collaborations with brands like Marc Jacobs and Coach. Camille’s creative flair and eye for timeless pieces make her an influential figure for brands looking to tap into the growing vintage fashion movement.
Why Fashion Influencers Are Crucial for Brand Visibility
These influencers have cultivated loyal followings that trust their opinions and recommendations. When brands align with the right influencer, they gain access to niche markets that might otherwise be difficult to reach. For example, fitness influencers often cross-promote activewear, while kid influencers help shape children’s clothing trends, and food influencers sometimes delve into lifestyle content that touches on fashion and kitchen couture.
Moreover, fashion influencers offer brands a unique opportunity to create authentic, engaging content that resonates with specific audiences. By featuring products in real-world settings, these influencers provide a level of authenticity that traditional advertisements often lack. As a result, influencers can drive higher engagement rates and conversions for brands, making them indispensable in any marketing strategy.
Looking ahead, the future of fashion marketing will undoubtedly be shaped by these influencers as they continue to redefine style, promote inclusivity, and introduce innovative trends. Partnering with these creators allows businesses to stay ahead of the curve, fostering brand loyalty and ensuring long-term success.
