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Tutorial | ¿Qué KPI de marketing de influencers deberías medir?

En este videotutorial, exploraremos los indicadores clave de rendimiento (KPI) que deberías tener en cuenta a la hora de seleccionar influencers para tus campañas.

Vídeo en inglés, pero puedes poner subtítulos en español

Vídeo

Tutorial | ¿Qué KPI de marketing de influencers deberías medir?

Acompáñanos a examinar un perfil de influencer dentro de la herramienta Influencity Influencer Relationship Management (IRM). 🔽

0:00 Introducción
1:43 Cómo asociar perfiles e influencers
3:05 Página general del influencer
4:34 Followers vs. Likers
5:26 Métricas principales
8:39 Evolución de los perfiles
10:16 Intereses
12:03 Demografía de la audiencia

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