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Influencer Relationship Management

Si quieres sacar el máximo partido a tu campaña de marketing de influencers, es importante tener una buena relación con ellos. En este vídeo, te contamos qué es el Influencer Relationship Management y cómo una estrategia de IRM puede impulsar el crecimiento de tu empresa

Vídeo en inglés, pero puedes poner subtítulos en español

Vídeo

Influencer Relationship Management (IRM)

Influencer Relationship Management, o IRM para abreviar, es un término utilizado para describir todas tus interacciones con un influencer antes, durante y después de una campaña.

Aprende a implementar una estrategia de IRM a continuación 🔽

0:00 Introducción
0:28 ¿Qué es Influencer Relationship Management?
1:10 ¿Cómo pueden las herramientas IRM impulsar el crecimiento de mi negocio?
2:49 Mejores prácticas para IRM

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