Influencity Blog

Social Media Instagram

How Much Do Instagram Reels Pay for Sponsored Content? A Data-Driven Breakdown

A few years ago, one of my friends was suddenly starting to create more Reels. This got me curious... Read More

Social Media

Go Live Like a Pro: How Coca-Cola, Victoria’s Secret & Hellmann’s Time Their Launches for Maximum ROI

In influencer marketing, I’ve learned that when you go live often matters just as much as what you ... Read More

Social Listening Trackings

Top Content Marketing KPIs You Should Be Tracking (But Probably Aren’t)

I’ve been in thecontent marketing industry for well over a decade. And throughout this time, I’ve... Read More

Digital Marketing Strategy Influencer Campaign Management

Tech Your Strategy Seriously: What Sephora Gets Right About Influencer Campaign Management

If you’ve ever tried to run influencer campaigns without proper tools, you know the pains: Read More

Influencer Marketing Metrics

Top 4 Influencer Marketing Engagement Metrics & How to Track Them

Generally speaking, the most obvious sign that an influencer marketing campaign has been successful... Read More

Influencer Marketing Outreach Strategies

What Brands Need to Know About Influencer Outreach in 2025

Collaborating with an influencer can be a highly effective way to boost brand visibility, reach a... Read More

Social Media Social Media Ads

Types of Social Media Ads for Successful Influencer Collaborations

Social media ads have revolutionized the way brands collaborate with influencers to promote their... Read More

Influencer Campaigns SEO

Mastering Search Engine Optimization Content Writing for Influencer Campaigns

As an expecting mom, I’ve been researching baby carriers lately, which means I’m looking for honest... Read More