Influencity Blog

Influencer Marketing Foodie Influencers

What Keith Lee, WishBone Kitchen and Nara Smith Reveal About the New Power of the Food Influencer

The design of culinary media and consumer food discovery has undergone a profound, irreversible... Read More

Editorial Influencer Talent Agency

Industry Voices Editorial: Interview with Jessica Erickson, Talent Manager & Influencer Specialist

We tend to misunderstand the role of the talent manager. Not as it actually operates, but as it is... Read More

Influencer Marketing Sentiment Analysis Engagement Rate

Sentiment Analysis vs. Engagement Rate: Why "Likes" Are Lying to You

I recently came across a creator post on Instagram that got a ton of backlash in the comments for... Read More

Digital Marketing Strategy Content Strategy

F1 & “Drive to Survive”: How Formula 1 Became a Lifestyle Brand via Influencers

I remember watching TV with my father growing up. I’d sit there begrudgingly as he put on channels... Read More

Influencer Marketing Gaming

Gamers on Twitch: Why Non-Gaming Brands Like Wendy’s and Uber Eats Are Investing Millions

We’ve all heard of gamers promoting gaming-related brands—from companies that sell computers and... Read More

Influencer Marketing Parenting Influencers

“Family Influencers” vs. “Kid Influencers”: The Ethical Line Brands Must Walk

The advent of social media has revolutionized the entertainment world, and the prime catalyst for... Read More

Influencer Marketing Metrics

Fame vs. Icon Status: Is Your Brand Chasing EMV or MIV?

Welcome to the front lines of brand measurement! If you’ve spent any time in a marketing boardroom... Read More

Influencer Marketing Influencer Talent Agency

The Agency Guide to Talent Management: Scaling Rosters Without Losing the Personal Touch

You’re now a few years into your talent management journey, and things are looking up. You’ve run... Read More