Influencity Blog

Social Media TikTok News

TikTok News: The Watch It, Love It, Want It Feature

The Watch it. Love it. Want it. new positioning feature from TikTok is a technical framework for... Read More

Digital Marketing Strategy UGC

Why You Need a Dedicated User-Generated Content Platform in 2026

I’m a sucker for brands that post user-generated content. I love seeing ads with user reviews and... Read More

Digital Marketing Strategy Influencer Marketing Procurement

Influencer Marketing Procurement: How to Standardize Pricing, Negotiation, and Creator Partnerships at Scale

Influencer marketing gets harder to manage as it scales.What starts as a handful of creator... Read More

Influencer Marketing luxury influencers

The Luxury Influencer Playbook: How Dior, Cartier, and Louis Vuitton Turn Exclusivity Into Currency

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Digital Marketing Strategy Influencer Campaign Performance

Ogilvy’s Digital Strategy: How Agencies Improve Influencer Campaign Performance Mid-Flight

Digital strategy used to be what you did before an influencer campaign. Today, it continues after... Read More

Digital Marketing Strategy Email Sequence

Email Sequence: The "Warm Intro" for High-Ticket KOLs

Imagine you’re a key opinion leader getting dozens of emails a week from brands looking for a ... Read More

Digital Marketing Strategy Food Campaigns

How to Align Deliverables with Appetite for Engagement: Food Influencer Campaigns And Partnerships with Barilla, Tefal, Tesco, Smeg and De Cecco

If you open TikTok or Instagram right now and scroll for sixty seconds, I can almost guarantee you... Read More

Digital Marketing Strategy TikTok Strategy

Crumbl Cookies: The Product Launch Strategy That Broke TikTok

Every Monday, Crumbl Cookies releases a new lineup of flavors. Within hours, TikTok fills with... Read More