Influencity Blog

Influencer Marketing Influencer Marketing Business Plan

How to Build a Marketing Business Plan That Treats Influencers Like a Growth Channel (Like Google Does)

Most people searching “marketing business plan” are looking for a simple template: set some goals,... Read More

Social Media News TikTok News

TikTok News: How the New Ad Assistant Compares to Cross-Platform Tools Like Influencity

As a content marketing manager working closely with paid media teams, I’ve seen firsthand how messy... Read More

Social Media TikTok Strategy

Go Viral Like Krispy Kreme: A TikTok Strategy Built for Product Launch Hype

I’m mostly an Instagram native. And while I keep up with the latest internet trends, it’s usually ... Read More

Influencer Marketing Influencer Onboarding

From DM to Dream Team: How Top Brands Turn Influencers into Advocates with Stellar Onboarding

Most brands spend weeksfinding the right influencer, then lose the relationship before it even... Read More

Influencer Marketing Influencer Collaboration

Dos and Don'ts of Influencer Collaboration Across Platforms

After several years in influencer marketing, I’ve seen the good, the bad, and the painfully... Read More

Influencer Marketing Find Influencers

How to Find Influencers Who Actually Fit: Lessons From Fyre Festival

When Fyre Festival flooded Instagram feeds in 2017, I thought it was the influencer marketing... Read More

Influencer Marketing Marketing Strategy

How Amazon Builds Influencer Marketing into Their Strategy… And You Can Too!

Whenever I come across a cool Reel on home organization, I see the creator adding an Amazon ... Read More

Influencer Marketing Ambassador Marketing

How to Turn Creators Into Long-Term Brand Ambassadors: Your Influencer Onboarding Playbook

When it comes to ambassador marketing, getting people to sign up is only the beginning. The real... Read More

Influencer Marketing ICP

Before You Hire a Creator, Define Your ICP: The Influencer Agency Guide to Ideal Customer Profiles

As a self-proclaimed foodie, I’m more likely to take cooking advice or product suggestions from... Read More