Influencity Blog

Influencer Marketing Influencer Campaigns

Best Practices for AI-Generated Content in Influencer Campaigns

I recently saw one of my favorite content creators using an AI app to create different Halloween... Read More

Influencer Marketing Influencer Marketing Business Plan

Build a Marketing Business Plan That Leans on Creators: Lessons from Logitech and Atlassian

It’s easier to get budget approval when you and your finance team can forecast the impact. That is... Read More

Influencer Marketing Influencer Marketing Campaigns Sesonal Campaigns

Scary-Good Influencer Marketing: How U.S. Sweet Brands Win the Halloween Season

The Sweet Spot Between Candy and Culture Every October, candy brands go to war, not in store... Read More

Influencer Marketing Influencer Program

From BookTok to Bestseller: How Barnes & Noble’s Influencer Program Sets the Standard for Big Brands

I’ll admit it, I’m the kind of person who can’t leave a bookstore empty-handed. But even I didn’t... Read More

Social Media

Scroll, Save, Sell: How Skims Uses Instagram Analytics to Refine Campaigns That Convert (2026 Playbook)

In 2025, Instagram put views front and center, so many teams chased reach. However, the posts that... Read More

Digital Marketing Strategy Influencer Marketing Tactics

Influencer Marketing Tactics in Tech: Examples, Timelines, and KPIs (featuring Google, Amazon, & Meta)

A guide to influencer marketing tactics for tech teams and influencers. What to film, what to say,... Read More

Social Media Social Media Analytics

Social Media Analytics for Campaign Performance: The Netflix Method

Learn How Data-Driven Storytelling Can Revolutionize Influencer Marketing If you’ve ever lost an... Read More

Influencer Marketing Influencer Marketing Objectives

From Unboxing to ROI: How Toy Brands Can Set Smart Influencer Marketing Objectives

One unboxing video can outsell a TV spot. But views don’t equal sales. Too many campaigns publish... Read More