Influencity Blog

Influencer Marketing Celebrity Influencers

Celebrity Influencers in Action: How Kim Kardashian & SKIMS Built a Culture-Shaping Brand Through Community

Do you ever wonder why some celebrity posts get a burst of attention and quickly fade, while others... Read More

Social Media Engagement

Fake Engagement vs. Real Influence: How to Spot the Difference in 2025

A couple of years back, I used to see plenty of profiles with hundreds of thousands of followers... Read More

Influencer Marketing Affiliate Marketing

Affiliate Marketing Tactics That Actually Work for Brands & Influencers

During the early days of modern influencer marketing, when blogging was at its peak, I would come... Read More

Influencer Marketing Content Strategy Publishing Industry

Plot Twists & Playbooks: How BookTokRewrote the Rules of Influencer Content Strategy

There’s something magical about a book that hooks you from the very first page, and lately, that... Read More

Social Listening

Social Listening Insights That Actually Drive Strategy (ft. Dancing with the Stars, LEGO, and Survivor Fans)

Fans never stop talking…on TikTok, on Reddit, in Discord chats, everywhere. Read More

Influencer Marketing UGC Campaigns

How to Nail UGC Campaigns: From Baby Carriers to Barbiecore

You know what usually sends me to a brand’s Instagram page? It’s not paid ads (I tend to scroll or... Read More

Influencer Marketing Influencer Marketing Trends

Summer 2025 Influencer Marketing Trends: What’s Actually Shaping the Industry Right Now

I’ve been a close observer of modern influencer marketing since its early days when bloggers were... Read More

Influencer Marketing Brand Advocates

MasterChef’s Recipe for Engagement: Turning Viewers into Brand Advocates

Picture this: a cooking competition that starts on your living room TV, but ends up in your... Read More

Influencer Marketing Brand Advocacy

How Brand Advocacy Begins: From Customers to Superfans (ft. Glossier & SKIMS)

As the influencer marketing landscape evolves, so does the definition of who an influencer is.... Read More