Influencity Blog

Editorial PR Agency

Industry Voices Editorial: Interview with Ashley Rudd, Co-Founder of MODA PR

As part of this series, I speak with the people shaping the influencer marketing and creator... Read More

Influencer Marketing Gaming

Why Gamers Are the New Influencer Powerhouses (ft. F1, Twitch, and YouTube Stars)

Your next top-performing creator might not be a beauty or food creator. It might be a gamer who... Read More

Digital Marketing Strategy Data-Driven

Data-Driven Marketing for Modern Brands: How Barbie, Target Use Influencers to Win

Ever created content that feels like it’ll be a huge hit, only to have it flop (read: low... Read More

Digital Marketing Strategy

How to Craft a Digital Marketing Strategy That Works in 2026

In 2026, the brands that win in digital will not be the loudest. They’ll be the ones that keep... Read More

Influencer Marketing

Rhode Skin’s Community-First Approach: A Gen Z Masterclass in Social Media Engagement

I’ve seen a bunch of my Instagram mutuals sharing mirror selfies with the iconic iPhone cover... Read More

Digital Marketing Strategy Influencer Recruitment

Automating the Influencer Recruitment Workflow: From Brief to Shortlist

Influencer recruitment is where even well-planned campaigns lose the most time. The brief is barely... Read More

Influencer Marketing Influencer Marketing Tool

Top Influencer Management Tools for Negotiating, Tracking, and Paying Creators

Being a freelancer, I know the pain of juggling multiple tools and communication channels. Between... Read More

Influencer Marketing UGC

UGC Price: How to Price UGC Collaborations the Right Way

Brands are buying user-generated content (UGC) at scale because it performs. UGC converts for the... Read More