Influencity Blog

Influencer Marketing Influencer Credibility

Gut Checks Don’t Scale, Data Does: Assessing Influencer Credibility

More and more brands are betting on influencer marketing. And honestly, it makes sense: connecting... Read More

Influencer Marketing Influencer Recruitment

The Ultimate Platform Playbook for Influencer Collabs (TikTok, Instagram, YouTube & More)

Performancebeats polish, creators are trusted more than ads, and each platform plays by its own... Read More

Influencer Marketing Influencer Campaigns

A Risk-Proof Vetting Process for Campaign Planners: How Rare Beauty Gets it Right

I’m a mom to a toddler, which means I mostly follow parenting influencers and educators like Miss... Read More

Influencer Marketing Influencer Vetting Process

The Fallout of a Flawed Feed: How Poor Vetting Doomed a Global Campaign and How Implementing an Effective Influencer Vetting Process is Key

Half a million followers. Perfect fit. Nothing to worry about, right? Read More

Influencer Marketing B2B Influencer Marketing

Tech, Trust, and TikTok? How Brands Like PayPal & PlayStation Are Powering B2B Influencer Marketing

B2B buyers are on social media and they’re not just killing time. They’re following voices that... Read More

Influencer Marketing Find Influencers

From Follower Count to Financial Impact: Find Influencers Who Convert

Over the past eight years, I’ve done a lot of digging on influencer campaigns, scouring through... Read More

Influencer Marketing Influencer Marketing ROI

How to Use ROI Calculators to Assess Influencer Performance

You know your influencers campaigns impact the bottom line. But proving ROI? It’s hard. Especially... Read More

Influencer Marketing Creators

How to Pitch Brands as a New Influencer (Without a Blue Check or a Million Followers)

So, you’re scrolling Instagram, watching yet another creator unbox a PR package with a cute dog,... Read More

Influencer Marketing Buyer Persona

How Kiehl’s Uses Buyer Personas to Power Influencer Campaigns That Actually Convert

As someone with sensitive skin that’s prone to breakouts, I take care to look at the ingredients... Read More