Influencity Blog

Social Media Beauty

Charlotte Tilbury’s "Pillow Talk" Effect: How to Own a Color Shade via Influencers

If you’re like me, you know the struggle of finding a nude lipstick shade that still has a hint of... Read More

Influencer Marketing Health & Fitness

Fitness Influencer Deals: How to Structure Brand Collaborations That Actually Convert

In campaign strategy work, I’ve seen fitness influencers play a different role than most creators. ... Read More

Editorial Talent Agent

Industry Voices Editorial: Interview with Charlotte Mair,  Managing Director of The Fitting Room Agency

When Charlotte Mair logged onto our interview, the very first thing she did was apologise. “I’ve... Read More

Digital Marketing Strategy Unboxing

From Apple to Glossier: Why the Unboxing is Your Most Underrated Marketing Channel in 2026

In the digital space, we obsess over pixels. We tweak landing pages, optimize ad copy, and... Read More

Influencer Marketing Fashion Influencers fashion week luxury influencers

How KCD, Karla Otto, and BPCM Steered the Creative Resets of Milan FW 26/27 with Fashion Influencers

If you stood in the Piazza del Duomo this past week, the energy was completely intoxicating. The... Read More

Influencer Marketing Health & Fitness

The Most Famous Sports Influencers in the U.S. (and How Brands Can Replicate Their Playbook with Smaller Creators)

Remember when Naomi Osaka turned up at the 2026 Australian Open with this masterpiece of an... Read More

Digital Marketing Strategy Marketing Strategy

Lifecycle Management: How to Retain, Rebook, and Reprice Influencers Over Time

I’ve worked with a client who keeps recommending me to every company he works with when they need a... Read More

Digital Marketing Strategy Brand Safety

Brand Safe Influencer Partnerships: How Data Protects Brands from the Wrong Collaborations

Influencer partnerships carry brand risk. One creator can strengthen trust fast or trigger backlash... Read More