Influencity Blog

Digital Marketing Strategy Omnichannel

Omnichannel Done Right, From TikTok to Shopify: How DTC Brands Win in Every Channel

A typical DTC shopper doesn’t stay in one place. They see a creator talk about your product on... Read More

Social Media TikTok News

Authenticity You Can Measure: How Influencity Safeguards Brands in TikTok’s F.I.R.S.T. Era

Authenticity used to be a creative choice, now it’s a performance lever. And it’s also one of the... Read More

Social Media TikTok Analytics

Watch. Sip. Repeat: How Starbucks Brews Viral Success Using TikTok Analytics

TikTok moves fast, and the most innovative brands treat it as a place to learn, not just a platform... Read More

Influencer Marketing Influencer Partnerships

Influencer Partnerships That Pop: What McDonald’s & Coca-Cola Can Teach You About UGC

Having seen enough creator content, I find it pretty easy to tell when someone’s posting just... Read More

Influencer Marketing Metrics

Influencer Reach: The 2026 Playbook for Real Exposure (Not Vanity)

Influencer reach is only useful when it guides choices. Read More

Influencer Marketing Influencer Campaigns

Best Practices for AI-Generated Content in Influencer Campaigns

I recently saw one of my favorite content creators using an AI app to create different Halloween... Read More

Influencer Marketing Influencer Marketing Business Plan

Build a Marketing Business Plan That Leans on Creators: Lessons from Logitech and Atlassian

It’s easier to get budget approval when you and your finance team can forecast the impact. That is... Read More

Influencer Marketing Influencer Marketing Campaigns Sesonal Campaigns

Scary-Good Influencer Marketing: How U.S. Sweet Brands Win the Halloween Season

The Sweet Spot Between Candy and Culture Every October, candy brands go to war, not in store... Read More

Influencer Marketing Influencer Program

From BookTok to Bestseller: How Barnes & Noble’s Influencer Program Sets the Standard for Big Brands

I’ll admit it, I’m the kind of person who can’t leave a bookstore empty-handed. But even I didn’t... Read More