Influencity Blog

Digital Marketing Strategy Brand Loyalty

Brand Loyalty in the Subscription Economy: How HelloFresh Uses Creators to Reduce Churn

When Birchbox first blew up in the early 2010s, it became a pioneer in what we now call the “... Read More

Influencer Marketing Platforms Tools & Resources alternatives

Upfluence vs Influencer Hero vs Influencity

The influencer marketing scene has evolved from a basic matchmaking exercise into a highly... Read More

Influencer Marketing Health & Fitness

Fitness Influencers & The "March Slump": Re-Igniting New Year’s Resolutions

Have you ever seen those viral ‘Gym owners in January’ internet memes? A new year begins, and the... Read More

Influencer Marketing Influencer Marketing Platforms Tools & Resources

Top 7 Kolsquare Alternatives: Pricing, Features, and Comparisons

The influencer marketing software scene has evolved dramatically. What was once a simple creator... Read More

Influencer Marketing Fashion Influencers

Fashion Influencers at Fashion Week: Measuring the Real Impact of "The Front Row"

What comes to mind when you think of the term ‘Fashion Week’? Is it the models strutting down the... Read More

Digital Marketing Strategy Influencer Partnerships Affiliate Marketing

Affiliate Marketing vs. Influencer Partnerships: Building a Hybrid Model for 2026

As someone who often checks YouTube review videos first before buying something, I’ve come across... Read More

Digital Marketing Strategy Omnichannel

Omni-Channel Strategy: Unifying TikTok, Instagram, and YouTube for a Surround Sound Effect

A consumer does not wake up, see a single sponsored post, click a tracked link, and pull out their... Read More

Influencer Marketing Creators

Luxury Travel in 2026: How Four Seasons Uses Curated Content and Top-Tier Creators to Redefine Aspirational Marketing

Who’s seen the viral video of the Four Seasons baby? (Me!) The video starts with a mom asking, “Who... Read More