Influencity Blog

Social Media Instagram News

Instagram News: The 3 New Features Agencies & Brands Need to Know About

We’ve all seen Adam Mosseri’s update on Instagram’s latest features, Reposts, Friend Map, and a new... Read More

Social Media Sponsored Content

Sponsored Content That Feels Like Adventure: How Red Bull Wins with Influencers Who Don't Push the Product

Sponsored content can feel tricky to get right. In my experience, too many brands script it like an... Read More

Social Listening Engagement Data

Tactical Social Listening: Using Engagement Data to Fuel Smarter Campaigns

You have more numbers at your fingertips than ever. But which ones matter to help you make the... Read More

Social Media Instagram

How Much Do Instagram Reels Pay for Sponsored Content? A Data-Driven Breakdown

A few years ago, one of my friends was suddenly starting to create more Reels. This got me curious... Read More

Social Media

Go Live Like a Pro: How Coca-Cola, Victoria’s Secret & Hellmann’s Time Their Launches for Maximum ROI

In influencer marketing, I’ve learned that when you go live often matters just as much as what you ... Read More

Social Listening Trackings

Top Content Marketing KPIs You Should Be Tracking (But Probably Aren’t)

I’ve been in thecontent marketing industry for well over a decade. And throughout this time, I’ve... Read More

Digital Marketing Strategy Influencer Campaign Management

Tech Your Strategy Seriously: What Sephora Gets Right About Influencer Campaign Management

If you’ve ever tried to run influencer campaigns without proper tools, you know the pains: Read More

Influencer Marketing Metrics

Top 4 Influencer Marketing Engagement Metrics & How to Track Them

Generally speaking, the most obvious sign that an influencer marketing campaign has been successful... Read More

Influencer Marketing Outreach Strategies

What Brands Need to Know About Influencer Outreach in 2025

Collaborating with an influencer can be a highly effective way to boost brand visibility, reach a... Read More