Influencity Blog

Digital Marketing Strategy Food Campaigns

How to Align Deliverables with Appetite for Engagement: Food Influencer Campaigns And Partnerships with Barilla, Tefal, Tesco, Smeg and De Cecco

If you open TikTok or Instagram right now and scroll for sixty seconds, I can almost guarantee you... Read More

Digital Marketing Strategy TikTok Strategy

Crumbl Cookies: The Product Launch Strategy That Broke TikTok

Every Monday, Crumbl Cookies releases a new lineup of flavors. Within hours, TikTok fills with... Read More

Influencer Marketing EMV

Paris Fashion Week 2026: How Dior, Chanel and Louis Vuitton Turned Influencer Marketing Into Earned Media Value

The latest Paris Fashion Week Fall/Winter 2026 was not just a series of runway shows. It was a... Read More

Digital Marketing Strategy GRWM

Get Ready With Me" (GRWM): The Format That Defined a Generation

We’ve all seen one of those get-ready-with-me (GRWM) videos where someone applies makeup, does... Read More

Digital Marketing Strategy How to

Cross-Platform Influencer Strategy: How to Negotiate Consistent Messaging Across Channels in 2026

Managing a single influencer campaign on a single social media app is tough enough. You have to... Read More

Influencer Marketing Find Influencers

Finding Influencers in Your Niche: Beyond the Obvious Hashtags

I remember the early days of influencer marketing when influencer discovery tools would let you... Read More

Digital Marketing Strategy Messaging

The Messaging Matrix: Matching Creator Tone to Your Brand Voice

Most bad influencer content is not caused by the wrong creator. It is caused by the wrong brief. Read More

Influencer Marketing Parenting Influencers

The "Mommy Blogger" Evolution: From Blogspot to Reels (And How to Hire Them)

For those of us who were avid internet users during the blogging boom, bloggers were our go-to... Read More