Influencity Blog

Social Listening Influencers

Using Social Listening to Discover Underpriced Influencers Before Competitors Do

I love the moment you find an influencer whose strengths seem bigger than their follower size. You... Read More

Digital Marketing Strategy Metrics

Audience Overlap: The Hidden Metric to Guide Multi-Creator Negotiations

Ever poured half your budget into ten “diverse” creators, only to realize later that half their... Read More

Digital Marketing Strategy Social Media Management

Social Media Talent Management for Brands and Agencies: How to Build Creator Retention (Sephora, Gymshark, Gleam Futures)

Influencer marketing has evolved from one-off collaborations to ongoing creator programs. What... Read More

Digital Marketing Strategy Content Creation

Influencer Content Approval: How Agencies Balance Brand Control and Creativity at Scale

Every marketer knows the tension: brands want consistency, creators want freedom. Welcome to the... Read More

Digital Marketing Strategy Metrics

Performance Metrics That Impact in Negotiations

I remember a few years ago when influencer rates were pretty straightforward. Someone having X... Read More

Influencer Marketing Contract Negotiation

Negotiating Influencer Content Rights: What You Actually Own After a Campaign

Influencer marketing contracts often leave one massive blind spot: influencer content rights. Who... Read More

Digital Marketing Strategy Influencer Payment Solutions

How Influencer Payment Automation Saves Agencies Hours and Headaches: Featuring Billion Dollar Boy’s Payment Workflow

If you’ve ever managed influencer payments manually, you know the chaos. Excel sheets full of... Read More

Influencer Marketing Tech Influencers

Tech Influencers: How Brands Should Price Expertise, Testing, and Trust

Tech influencer marketing works because buyers trust creators to do the hands-on testing, setup,... Read More