Influencity Blog

Digital Marketing Strategy Messaging

The Messaging Matrix: Matching Creator Tone to Your Brand Voice

Most bad influencer content is not caused by the wrong creator. It is caused by the wrong brief. Read More

Influencer Marketing Parenting Influencers

The "Mommy Blogger" Evolution: From Blogspot to Reels (And How to Hire Them)

For those of us who were avid internet users during the blogging boom, bloggers were our go-to... Read More

Influencer Marketing AI-Driven Content

Best Content Types for an AI-Driven Influencer Marketing Campaign in 2026

An influencer marketing campaign in 2026 is less about posting and more about running a system. You... Read More

Social Media Beauty

Charlotte Tilbury’s "Pillow Talk" Effect: How to Own a Color Shade via Influencers

If you’re like me, you know the struggle of finding a nude lipstick shade that still has a hint of... Read More

Influencer Marketing Health & Fitness

Fitness Influencer Deals: How to Structure Brand Collaborations That Actually Convert

In campaign strategy work, I’ve seen fitness influencers play a different role than most creators. ... Read More

Editorial Talent Agent

Industry Voices Editorial: Interview with Charlotte Mair,  Managing Director of The Fitting Room Agency

When Charlotte Mair logged onto our interview, the very first thing she did was apologise. “I’ve... Read More

Digital Marketing Strategy Unboxing

From Apple to Glossier: Why the Unboxing is Your Most Underrated Marketing Channel in 2026

In the digital space, we obsess over pixels. We tweak landing pages, optimize ad copy, and... Read More

Influencer Marketing Fashion Influencers fashion week luxury influencers

How KCD, Karla Otto, and BPCM Steered the Creative Resets of Milan FW 26/27 with Fashion Influencers

If you stood in the Piazza del Duomo this past week, the energy was completely intoxicating. The... Read More