Influencity Blog

Influencer Marketing Influencer Marketing Platforms Tools & Resources

3 Best Alternatives to Impact (Because Creators Aren't Coupon Codes)

Let’s stop pretending. Impact.com is a fantastic platform if your marketing strategy belongs in... Read More

Influencer Marketing Influencer Talent Agency

The PR Haul: How Talent Agencies Use Brand Exclusivity to Protect Creators

I’m not a big fan of “hauls” because they often seem excessive and unnecessary, especially in an... Read More

Tools & Resources

Best AI Influencer Analytics Tools for Ecommerce

Influencer marketing has become one of the most measurable channels in ecommerce—but only if you... Read More

Influencer Marketing Paid Collaboration

What Dentsu, WPP and VaynerMedia Can Teach Agencies on Influencer Paid Media

As the creator economy forges ahead toward unprecedented opportunities and meteoric heights, every... Read More

Influencer Marketing Parenting Influencers

The "Sharenting" Shift: Why Brands Are Moving from Family Influencers to Parenting Educators

If you’ve ever felt a little uneasy about some “family content” online because it seemed ... Read More

Influencer Marketing TikTok

Bloom Nutrition on TikTok: How Mari Llewellyn Built a $100M Brand with "Greens"

When I was working for a client in the logistics industry, I stumbled upon a case study of one of... Read More

Digital Marketing Strategy Influencer Performance Analysis

Drowning in Data, Starving for Wisdom: How to Extract Actual Performance Insights

Advanced data collection tools have seemingly made campaign reporting easier. Gone are the days... Read More

Influencer Marketing Beauty

Beauty Influencers and the "Clean Girl" Pivot: Navigating Trend Shifts

As someone who practically “lived” on the internet since the early days of influencer marketing, I... Read More