Influencity Blog

Digital Marketing Strategy

How to Build an Influencer Analytics Dashboard That Negotiates for You

Most influencer reporting arrives after the budget is spent and the content is live. At that point,... Read More

Reporting content tracking

Tech Under the Tree: Samsung Uses Content Tracking to Win Christmas Gifting Season

As the holiday gifting season draws near, brands are ramping up their marketing efforts to maximize... Read More

Influencer Marketing Best Advertising Campaigns YouTube Kids Influencers

Creators, Kids, and Christmas Classics: How YouTube Kids Influencers Shape Holiday Watchlists and Toy Demand

My toddler loves to watch those YouTube videos where creators make pretend ice creams and model... Read More

Digital Marketing Strategy Influencer Marketing

Santa’s Fine Print: Brand Safety & Influencer Deals for Christmas Collabs

The holiday season is influencer marketing's Super Bowl. For global brands, Q4 is the most... Read More

Influencer Marketing

How to Forecast Influencer Marketing Campaign ROI Before You Sign the Contract

Every marketer knows the biggest challenge in influencer marketing: proving ROI.We’ve all been... Read More

Influencer Marketing Influencer Campaigns

Creative Freedom in Influencer Campaigns: When to Step in And When to Step Back (Featuring Target’s Creator Collaborations)

Recently, I was witness to a social media backlash involving a major brand that was accused of... Read More

Digital Marketing Strategy Christmas Campaigns

Christmas Campaigns: How E-commerce Brands Turn Holiday Hype into Revenue

Let me start with the thing every marketer knows but doesn’t always say out loud, Christmas is the... Read More

Social Media Social Media Platforms

How Nike, Sephora, and Netflix Choose the Right Social Media Platforms

As someone who’s on Instagram a lot, the app is where I discover new things. From memes about a... Read More