Influencity Blog

Influencer Marketing

How to Forecast Influencer Marketing Campaign ROI Before You Sign the Contract

Every marketer knows the biggest challenge in influencer marketing: proving ROI.We’ve all been... Read More

Influencer Marketing Influencer Campaigns

Creative Freedom in Influencer Campaigns: When to Step in And When to Step Back (Featuring Target’s Creator Collaborations)

Recently, I was witness to a social media backlash involving a major brand that was accused of... Read More

Digital Marketing Strategy Christmas Campaigns

Christmas Campaigns: How E-commerce Brands Turn Holiday Hype into Revenue

Let me start with the thing every marketer knows but doesn’t always say out loud, Christmas is the... Read More

Social Media Social Media Platforms

How Nike, Sephora, and Netflix Choose the Right Social Media Platforms

As someone who’s on Instagram a lot, the app is where I discover new things. From memes about a... Read More

Influencer Marketing Brand Loyalty

How Influencers Build Brand Loyalty That Lasts: From LEGO to Target

Getting someone to see a post once is achievable. Inspiring them to come back to your brand again... Read More

Editorial PR Agency

Industry Voices Editorial: Interview with Ashley Rudd, Co-Founder of MODA PR

As part of this series, I speak with the people shaping the influencer marketing and creator... Read More

Influencer Marketing Gaming

Why Gamers Are the New Influencer Powerhouses (ft. F1, Twitch, and YouTube Stars)

Your next top-performing creator might not be a beauty or food creator. It might be a gamer who... Read More

Digital Marketing Strategy Data-Driven

Data-Driven Marketing for Modern Brands: How Barbie, Target Use Influencers to Win

Ever created content that feels like it’ll be a huge hit, only to have it flop (read: low... Read More