Influencity Blog

Influencer Marketing UGC

UGC Price: How to Price UGC Collaborations the Right Way

Brands are buying user-generated content (UGC) at scale because it performs. UGC converts for the... Read More

Digital Marketing Strategy Thanksgiving

Create a Content Feast: Hands-On Influencer Marketing Strategies, Trends and Campaign Ideas for Thanksgiving 2025

If you’re anything like the agencies and brands I speak with daily, you already know that ... Read More

Influencer Marketing Engagement

When Fake Engagement Derails a Campaign: Protecting Brands from Wasted Influencer Spend

A high-budget influencer campaign is only as strong as the credibility of its creators. When fake... Read More

Influencer Marketing Influencer Rate Card

The 2026 Influencer Rate Card: Updated Benchmarks for Every Platform

Every year, just like anyone else, I start off with a resolution, to work on my health, to learn... Read More

Digital Marketing Strategy Influencer Pricing

Decoding Influencer Pricing: An Agency's Guide to Fair Market Value in 2026

For years, we’ve often priced influencers based on follower count. It was simple, but it rarely... Read More

Influencer Marketing Influencer Payments Rates

Mastering Influencer Rate Negotiation: How Much Do Influencers Make & How Agencies Secure Fair Value Without Undervaluing Them

If you’re like me, you’ve often wondered, How much do influencers make? Seeing influencers living... Read More

Influencer Marketing Ambassador Marketing

Ambassador Program Playbooks: How Patagonia, Red Bull & Love Island Build Loyalty at Scale

Being a teen in the mid-2000s and falling in love with fashion in the 2010s, I’ve been a long-time... Read More

Digital Marketing Strategy Omnichannel

Omnichannel Done Right, From TikTok to Shopify: How DTC Brands Win in Every Channel

A typical DTC shopper doesn’t stay in one place. They see a creator talk about your product on... Read More