Influencity Blog

Social Media

Scroll, Save, Sell: How Skims Uses Instagram Analytics to Refine Campaigns That Convert (2026 Playbook)

In 2025, Instagram put views front and center, so many teams chased reach. However, the posts that... Read More

Digital Marketing Strategy Influencer Marketing Tactics

Influencer Marketing Tactics in Tech: Examples, Timelines, and KPIs (featuring Google, Amazon, & Meta)

A guide to influencer marketing tactics for tech teams and influencers. What to film, what to say,... Read More

Social Media Social Media Analytics

Social Media Analytics for Campaign Performance: The Netflix Method

Learn How Data-Driven Storytelling Can Revolutionize Influencer Marketing If you’ve ever lost an... Read More

Influencer Marketing Influencer Marketing Objectives

From Unboxing to ROI: How Toy Brands Can Set Smart Influencer Marketing Objectives

One unboxing video can outsell a TV spot. But views don’t equal sales. Too many campaigns publish... Read More

Social Media Gaming

The Best Influencer Marketing Platform for Gamers: A Deep Dive into Twitch and Other Top Choices

Although I no longer get the chance to game anymore, I still enjoy the occasional gaming video with... Read More

Influencer Marketing KOL

Key Opinion Leaders: A Strategic Guide to Identifying and Working with KOLs

Being a mom, I often look to Instagram for bite-sized parenting tips that are practical and... Read More

Influencer Marketing Finance

Why Finance Brands Need to Integrate Influencer Campaigns Into Their Core Marketing Strategy

Influencers, Investments and Missed Opportunities: What Banks Can Learn from Trump, Musk and the... Read More

Tools & Resources AI Prompts

Brief Better, Faster: How to Use AI Prompts to Streamline Influencer Campaigns

Brief writing is one of the biggest time drains in influencer marketing. Each creator needs... Read More

Social Media TikTok News

TikTok Travel Ads: Make Every Swipe a Step Toward Booking

What starts as a scroll-worthy POV can now end in a booking, thanks to TikTok Travel Ads built from... Read More