Influencity Blog

Social Listening Sentiment Analysis

Social Listening for Crisis Management: How Brands Like Balenciaga and Adidas Monitor Sentiment

We all heard about the Balenciaga controversy a few years ago, when the brand’s ad campaigns... Read More

Influencer Marketing Parenting Influencers

How US Parenting Influencers Negotiate Authenticity and Why Brands Must Listen

If you want to understand the absolute hardest job in the creator economy, look past the front rows... Read More

Social Media TikTok News

TikTok News: The Watch It, Love It, Want It Feature

The Watch it. Love it. Want it. new positioning feature from TikTok is a technical framework for... Read More

Digital Marketing Strategy UGC

Why You Need a Dedicated User-Generated Content Platform in 2026

I’m a sucker for brands that post user-generated content. I love seeing ads with user reviews and... Read More

Digital Marketing Strategy Influencer Marketing Procurement

Influencer Marketing Procurement: How to Standardize Pricing, Negotiation, and Creator Partnerships at Scale

Influencer marketing gets harder to manage as it scales.What starts as a handful of creator... Read More

Influencer Marketing luxury influencers

The Luxury Influencer Playbook: How Dior, Cartier, and Louis Vuitton Turn Exclusivity Into Currency

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Digital Marketing Strategy Influencer Campaign Performance

Ogilvy’s Digital Strategy: How Agencies Improve Influencer Campaign Performance Mid-Flight

Digital strategy used to be what you did before an influencer campaign. Today, it continues after... Read More

Digital Marketing Strategy Email Sequence

Email Sequence: The "Warm Intro" for High-Ticket KOLs

Imagine you’re a key opinion leader getting dozens of emails a week from brands looking for a ... Read More