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Influencer Marketing

Influencer Marketing Creators

How to Pitch Brands as a New Influencer (Without a Blue Check or a Million Followers)

So, you’re scrolling Instagram, watching yet another creator unbox a PR package with a cute dog,... Read More
Influencer Marketing Buyer Persona

How Kiehl’s Uses Buyer Personas to Power Influencer Campaigns That Actually Convert

As someone with sensitive skin that’s prone to breakouts, I take care to look at the ingredients... Read More
Influencer Marketing Influencer Campaigns

From Awareness to Order: Mapping the Buyer's Journey in Influencer Campaigns, the Taco Bell Way

If you’ve tried influencer marketing and it didn’t drive sales, this is for you. Read More
Influencer Marketing Influencer Recruitment

How to Nail Influencer Recruitment with Brilliant Casting Calls

Influencer casting calls often feel like digital speed dating with no filters and way too many... Read More
Influencer Marketing Viral Marketing Campaingns

From Vision to Viral: How Dove Nailed Their Influencer Marketing Strategy Plan (And How You Can Too)

They weren’t selling soap. They were selling self-worth Read More
Influencer Marketing Influencer Talent Management

Behind the Glam: How Influencer Talent Management Power Celebrity Influencer Campaigns for Brands Like L’Oréal, Amazon, & Coca-Cola

In my time as a freelance writer, I’ve written content for several major brands. But in most cases,... Read More
Influencer Marketing Fashion Influencers

The Runway Goes Digital: 10 Instagram Fashion Influencers Defining Spring/Summer 2025

As an avid Instagram user, I use the platform for four things: to find recipe ideas, to stay... Read More
Influencer Marketing Influencer Talent Agency

How European Influencer Talent Agencies Help Micro-Influencers Land Big-Brand Collaborations

During the early days of Instagram influencer marketing, I was a huge fan of the fashion creator,... Read More
Influencer Marketing Agency Influencer Marketing

Kitchen Icon and Content Queen: What Martha Stewart Can Teach Us About Influencer Marketing

Before the term influencer had a business model, Martha Stewart was the model. She did more than... Read More