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Influencer Marketing

Influencer Marketing Content Strategy Publishing Industry

Plot Twists & Playbooks: How BookTokRewrote the Rules of Influencer Content Strategy

There’s something magical about a book that hooks you from the very first page, and lately, that... Read More
Influencer Marketing UGC Campaigns

How to Nail UGC Campaigns: From Baby Carriers to Barbiecore

You know what usually sends me to a brand’s Instagram page? It’s not paid ads (I tend to scroll or... Read More
Influencer Marketing Influencer Marketing Trends

Summer 2025 Influencer Marketing Trends: What’s Actually Shaping the Industry Right Now

I’ve been a close observer of modern influencer marketing since its early days when bloggers were... Read More
Influencer Marketing Brand Advocates

MasterChef’s Recipe for Engagement: Turning Viewers into Brand Advocates

Picture this: a cooking competition that starts on your living room TV, but ends up in your... Read More
Influencer Marketing Brand Advocacy

How Brand Advocacy Begins: From Customers to Superfans (ft. Glossier & SKIMS)

As the influencer marketing landscape evolves, so does the definition of who an influencer is.... Read More
Influencer Marketing Influencer Marketing Campaigns

Influencer Marketing Campaign Goals That Drive Real Results

When managing multiple influencer marketing campaigns for your clients, you know success isn’t... Read More
Influencer Marketing PR Campaign

Glow Up Your PR Campaign: How Pixi Beauty Aces Influencer Marketing in the Beauty Industry

Despite loving makeup and always keeping an eye on trends, I used to be loyal to the classics.... Read More
Influencer Marketing Performance-based Influencer Marketing

Influencers Who Drive Sales: How Performance-Based Marketing Works

It is a known fact that influencers can create excellent business opportunities for businesses and... Read More