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Influencer Marketing

Influencer Marketing Customer Engagement Strategy

The Customer Engagement Strategy Behind Hailey Bieber’s Rhode Beauty Boom

Celebrity beauty lines are everywhere, but very few build lasting communities. Hailey Bieber’s... Read More
Influencer Marketing Celebrity Influencers

Celebrity Influencers in Action: How Kim Kardashian & SKIMS Built a Culture-Shaping Brand Through Community

Do you ever wonder why some celebrity posts get a burst of attention and quickly fade, while others... Read More
Influencer Marketing Affiliate Marketing

Affiliate Marketing Tactics That Actually Work for Brands & Influencers

During the early days of modern influencer marketing, when blogging was at its peak, I would come... Read More
Influencer Marketing Content Strategy Publishing Industry

Plot Twists & Playbooks: How BookTokRewrote the Rules of Influencer Content Strategy

There’s something magical about a book that hooks you from the very first page, and lately, that... Read More
Influencer Marketing UGC Campaigns

How to Nail UGC Campaigns: From Baby Carriers to Barbiecore

You know what usually sends me to a brand’s Instagram page? It’s not paid ads (I tend to scroll or... Read More
Influencer Marketing Influencer Marketing Trends

Summer 2025 Influencer Marketing Trends: What’s Actually Shaping the Industry Right Now

I’ve been a close observer of modern influencer marketing since its early days when bloggers were... Read More
Influencer Marketing Brand Advocates

MasterChef’s Recipe for Engagement: Turning Viewers into Brand Advocates

Picture this: a cooking competition that starts on your living room TV, but ends up in your... Read More
Influencer Marketing Brand Advocacy

How Brand Advocacy Begins: From Customers to Superfans (ft. Glossier & SKIMS)

As the influencer marketing landscape evolves, so does the definition of who an influencer is.... Read More