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Influencer Marketing

Influencer Marketing Brand Advocates

MasterChef’s Recipe for Engagement: Turning Viewers into Brand Advocates

Picture this: a cooking competition that starts on your living room TV, but ends up in your... Read More
Influencer Marketing Brand Advocacy

How Brand Advocacy Begins: From Customers to Superfans (ft. Glossier & SKIMS)

As the influencer marketing landscape evolves, so does the definition of who an influencer is.... Read More
Influencer Marketing Influencer Marketing Campaigns

Influencer Marketing Campaign Goals That Drive Real Results

When managing multiple influencer marketing campaigns for your clients, you know success isn’t... Read More
Influencer Marketing PR Campaign

Glow Up Your PR Campaign: How Pixi Beauty Aces Influencer Marketing in the Beauty Industry

Despite loving makeup and always keeping an eye on trends, I used to be loyal to the classics.... Read More
Influencer Marketing Performance-based Influencer Marketing

Influencers Who Drive Sales: How Performance-Based Marketing Works

It is a known fact that influencers can create excellent business opportunities for businesses and... Read More
Influencer Marketing Parenting Influencers

Parenting Influencers: Lessons from Gerber, LEGO, and Target on Finding and Scaling Winning Niches

Could the right parenting niche be your brand’s biggest growth channel? When you partner with ... Read More
Influencer Marketing Find Influencers

How Small Businesses Can Search Local Influencers That Drive Results

Let’s be honest: if your client has a local business or a target audience in a specific area, it... Read More
Influencer Marketing Best Advertising Campaigns

Best Advertising Campaigns Powered by Influencer Partnerships

A few months ago, I was pleasantly surprised to see that a Taiwanese band I’ve been following for a... Read More