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Influencer Marketing

Influencer Marketing Best Advertising Campaigns

Best Advertising Campaigns Powered by Influencer Partnerships

A few months ago, I was pleasantly surprised to see that a Taiwanese band I’ve been following for a... Read More
Influencer Marketing Collaboration Agreement

How to Craft Collaboration Agreements That Creators (and Lawyers) Respect

Influencer contracts should feel like they’re built on trust. You’re building a relationship, not... Read More
Influencer Marketing Outreach Automation

How Top Marketing Agencies Scale with Outreach Automation (and Still Get Replies)

I know because I’ve been on both sides of the inbox. For five years, I wrote and tested thousands... Read More
Influencer Marketing Food Campaigns

5 Food Campaigns That Proved a Strong Go-to-Market Plan Is the Secret Ingredient

I remember seeing the Moldy Whopper Campaign from Burger King and having some mixed feelings about... Read More
Influencer Marketing Influencer Marketing Business Plan

How to Build a Marketing Business Plan That Treats Influencers Like a Growth Channel (Like Google Does)

Most people searching “marketing business plan” are looking for a simple template: set some goals,... Read More
Influencer Marketing Influencer Onboarding

From DM to Dream Team: How Top Brands Turn Influencers into Advocates with Stellar Onboarding

Most brands spend weeksfinding the right influencer, then lose the relationship before it even... Read More
Influencer Marketing Influencer Collaboration

Dos and Don'ts of Influencer Collaboration Across Platforms

After several years in influencer marketing, I’ve seen the good, the bad, and the painfully... Read More
Influencer Marketing Find Influencers

How to Find Influencers Who Actually Fit: Lessons From Fyre Festival

When Fyre Festival flooded Instagram feeds in 2017, I thought it was the influencer marketing... Read More
Influencer Marketing Marketing Strategy

How Amazon Builds Influencer Marketing into Their Strategy… And You Can Too!

Whenever I come across a cool Reel on home organization, I see the creator adding an Amazon ... Read More