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Influencer Marketing

Influencer Marketing Find Influencers

How to Find Influencers Who Actually Fit: Lessons From Fyre Festival

When Fyre Festival flooded Instagram feeds in 2017, I thought it was the influencer marketing... Read More
Influencer Marketing Marketing Strategy

How Amazon Builds Influencer Marketing into Their Strategy… And You Can Too!

Whenever I come across a cool Reel on home organization, I see the creator adding an Amazon ... Read More
Influencer Marketing Ambassador Marketing

How to Turn Creators Into Long-Term Brand Ambassadors: Your Influencer Onboarding Playbook

When it comes to ambassador marketing, getting people to sign up is only the beginning. The real... Read More
Influencer Marketing ICP

Before You Hire a Creator, Define Your ICP: The Influencer Agency Guide to Ideal Customer Profiles

As a self-proclaimed foodie, I’m more likely to take cooking advice or product suggestions from... Read More
Influencer Marketing Influencer Credibility

Gut Checks Don’t Scale, Data Does: Assessing Influencer Credibility

More and more brands are betting on influencer marketing. And honestly, it makes sense: connecting... Read More
Influencer Marketing Influencer Recruitment

The Ultimate Platform Playbook for Influencer Collabs (TikTok, Instagram, YouTube & More)

Performancebeats polish, creators are trusted more than ads, and each platform plays by its own... Read More
Influencer Marketing Influencer Campaigns

A Risk-Proof Vetting Process for Campaign Planners: How Rare Beauty Gets it Right

I’m a mom to a toddler, which means I mostly follow parenting influencers and educators like Miss... Read More
Influencer Marketing Influencer Vetting Process

The Fallout of a Flawed Feed: How Poor Vetting Doomed a Global Campaign and How Implementing an Effective Influencer Vetting Process is Key

Half a million followers. Perfect fit. Nothing to worry about, right? Read More