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Influencer Marketing

Influencer Marketing Content Strategy

Coca-Cola’s Influencer Marketing Strategy: What Agencies Can Learn from a Global Icon

Coca-Cola has built one of the most iconic brands on the planet thanks to their ability to master... Read More
Influencer Marketing Influencer Campaigns

Implementing Workflow Automation in Influencer Campaigns

Between finding and vetting influencers, reaching out to them, and keeping track of their content,... Read More
Influencer Marketing Creative Brief Template

The Creative Brief Template Behind McDonald’s Viral Adult Happy Meal Campaign

Most viral campaigns feel like magic. But in my experience, the ones that actually work—the ones... Read More
Influencer Marketing Creative Direction

Apple-Level Aesthetic: Defining Influencer Creative Direction Without Diluting Your Brand

Sleek, minimalist, and emotionally resonant – Apple’s visual identity is instantly recognizable.... Read More
Influencer Marketing Influencer Marketing Platforms

5 Campaigns That Nailed It: How Top Brands Used Influencer Platforms to Manage Like Pros (And How You Can Too)

If you’ve ever juggled spreadsheets, emails, and a dozen open tabs just to keep an influencer... Read More
Influencer Marketing Influencer Marketing Business Plan

The Fenty Formula: What Rihanna’s Brand Taught Us About Building an Influencer Marketing Plan That Works

I’ve been a Rihanna fan since her “Pon de Replay” days (yep, from the very beginning). I even got... Read More
Influencer Marketing Influencer Target Audience

Defining Influencer Target Audiences for Maximum Impact: How Nike Targets the Right Influencer Audience

Why do so many influencer campaigns flop, even when the creators have millions of followers? Read More
Influencer Marketing Instagram

Leading Brands Succeeding with Micro-Influencers on Instagram

Have you ever wondered why more and more brands are teaming up with micro-influencers on Instagram?... Read More
Influencer Marketing Content Brand Guidelines

Content Brand Guidelines: How to Align Influencer Content with Your Brand Identity

Have you ever come across a piece of influencer content that would blend in perfectly with the... Read More