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Influencer Marketing

Influencer Marketing Predictive Analytics

AI-Powered Influencer Analytics: How to Leverage Predictive Analytics for ROI

Influencer marketing has always come with a level of uncertainty. You can review follower counts,... Read More
Influencer Marketing KOL

How to Measure Key Opinion Leaders’ Impact on Brand Awareness

Plenty of people can share an opinion. But when a true expert speaks, people listen. Read More
Influencer Marketing Influencer Campaigns

Battle of the Brands: How Coca-Cola and Pepsi Use Influencer Marketing to Compete

When Brand Loyalty Meets Social Influence If you’ve ever worked in marketing — or heck, just walked... Read More
Influencer Marketing EMV

The Power of Earned Media Value (EMV): What It Is and How to Measure It

In today’s digital world, where authenticity drives attention, earned media value (EMV) has become... Read More
Influencer Marketing Influencer Analytics

Red Flags in Influencer Analytics Every Brand Should Know

Half a million followers. Stunning photos. A perfect brand fit. Read More
Influencer Marketing

How Influencer Marketing Affects Consumer Behavior and Purchase Decisions

Have you ever bought something just because someone you follow on Instagram or TikTok said it was... Read More
Influencer Marketing Influencer Performance Analysis

Influencer Performance Analysis: What Agencies Need to Know

When I was researching influencer marketing case studies for an article, I noticed that some... Read More
Influencer Marketing Influencer Campaigns

Dunkin’s Influencer Campaigns: What Brands Can Learn from its Strategies

How did a 70-year-old donut chain become the brand Gen Z waits in line to photograph? When Dunkin'... Read More
Influencer Marketing Content Strategy Content Repurposing

Content Repurposing: How to Get 10x More Value from Your Influencer Campaigns

Have you ever come across a brand postinginfluencer-generated contenton their social media? As a... Read More