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Influencer Marketing

Influencer Marketing B2B Influencer Marketing

Tech, Trust, and TikTok? How Brands Like PayPal & PlayStation Are Powering B2B Influencer Marketing

B2B buyers are on social media and they’re not just killing time. They’re following voices that... Read More
Influencer Marketing Find Influencers

From Follower Count to Financial Impact: Find Influencers Who Convert

Over the past eight years, I’ve done a lot of digging on influencer campaigns, scouring through... Read More
Influencer Marketing Influencer Marketing ROI

How to Use ROI Calculators to Assess Influencer Performance

You know your influencers campaigns impact the bottom line. But proving ROI? It’s hard. Especially... Read More
Influencer Marketing Creators

How to Pitch Brands as a New Influencer (Without a Blue Check or a Million Followers)

So, you’re scrolling Instagram, watching yet another creator unbox a PR package with a cute dog,... Read More
Influencer Marketing Buyer Persona

How Kiehl’s Uses Buyer Personas to Power Influencer Campaigns That Actually Convert

As someone with sensitive skin that’s prone to breakouts, I take care to look at the ingredients... Read More
Influencer Marketing Influencer Campaigns

From Awareness to Order: Mapping the Buyer's Journey in Influencer Campaigns, the Taco Bell Way

If you’ve tried influencer marketing and it didn’t drive sales, this is for you. Read More
Influencer Marketing Influencer Recruitment

How to Nail Influencer Recruitment with Brilliant Casting Calls

Influencer casting calls often feel like digital speed dating with no filters and way too many... Read More
Influencer Marketing Viral Marketing Campaingns

From Vision to Viral: How Dove Nailed Their Influencer Marketing Strategy Plan (And How You Can Too)

They weren’t selling soap. They were selling self-worth Read More