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Influencer Marketing

Influencer Marketing Ambassador Marketing

How to Turn Creators Into Long-Term Brand Ambassadors: Your Influencer Onboarding Playbook

When it comes to ambassador marketing, getting people to sign up is only the beginning. The real... Read More
Influencer Marketing ICP

Before You Hire a Creator, Define Your ICP: The Influencer Agency Guide to Ideal Customer Profiles

As a self-proclaimed foodie, I’m more likely to take cooking advice or product suggestions from... Read More
Influencer Marketing Influencer Credibility

Gut Checks Don’t Scale, Data Does: Assessing Influencer Credibility

More and more brands are betting on influencer marketing. And honestly, it makes sense: connecting... Read More
Influencer Marketing Influencer Recruitment

The Ultimate Platform Playbook for Influencer Collabs (TikTok, Instagram, YouTube & More)

Performancebeats polish, creators are trusted more than ads, and each platform plays by its own... Read More
Influencer Marketing Influencer Campaigns

A Risk-Proof Vetting Process for Campaign Planners: How Rare Beauty Gets it Right

I’m a mom to a toddler, which means I mostly follow parenting influencers and educators like Miss... Read More
Influencer Marketing Influencer Vetting Process

The Fallout of a Flawed Feed: How Poor Vetting Doomed a Global Campaign and How Implementing an Effective Influencer Vetting Process is Key

Half a million followers. Perfect fit. Nothing to worry about, right? Read More
Influencer Marketing B2B Influencer Marketing

Tech, Trust, and TikTok? How Brands Like PayPal & PlayStation Are Powering B2B Influencer Marketing

B2B buyers are on social media and they’re not just killing time. They’re following voices that... Read More
Influencer Marketing Find Influencers

From Follower Count to Financial Impact: Find Influencers Who Convert

Over the past eight years, I’ve done a lot of digging on influencer campaigns, scouring through... Read More
Influencer Marketing Influencer Marketing ROI

How to Use ROI Calculators to Assess Influencer Performance

You know your influencers campaigns impact the bottom line. But proving ROI? It’s hard. Especially... Read More