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Influencer Marketing

Influencer Marketing Contract Negotiation

Negotiating Influencer Content Rights: What You Actually Own After a Campaign

Influencer marketing contracts often leave one massive blind spot: influencer content rights. Who... Read More
Influencer Marketing Tech Influencers

Tech Influencers: How Brands Should Price Expertise, Testing, and Trust

Tech influencer marketing works because buyers trust creators to do the hands-on testing, setup,... Read More
Influencer Marketing Best Advertising Campaigns YouTube Kids Influencers

Creators, Kids, and Christmas Classics: How YouTube Kids Influencers Shape Holiday Watchlists and Toy Demand

My toddler loves to watch those YouTube videos where creators make pretend ice creams and model... Read More
Digital Marketing Strategy Influencer Marketing

Santa’s Fine Print: Brand Safety & Influencer Deals for Christmas Collabs

The holiday season is influencer marketing's Super Bowl. For global brands, Q4 is the most... Read More
Influencer Marketing

How to Forecast Influencer Marketing Campaign ROI Before You Sign the Contract

Every marketer knows the biggest challenge in influencer marketing: proving ROI.We’ve all been... Read More
Influencer Marketing Influencer Campaigns

Creative Freedom in Influencer Campaigns: When to Step in And When to Step Back (Featuring Target’s Creator Collaborations)

Recently, I was witness to a social media backlash involving a major brand that was accused of... Read More
Influencer Marketing Brand Loyalty

How Influencers Build Brand Loyalty That Lasts: From LEGO to Target

Getting someone to see a post once is achievable. Inspiring them to come back to your brand again... Read More
Influencer Marketing Gaming

Why Gamers Are the New Influencer Powerhouses (ft. F1, Twitch, and YouTube Stars)

Your next top-performing creator might not be a beauty or food creator. It might be a gamer who... Read More