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Influencer Marketing

Influencer Marketing Ambassador Marketing

Ambassador Program Playbooks: How Patagonia, Red Bull & Love Island Build Loyalty at Scale

Being a teen in the mid-2000s and falling in love with fashion in the 2010s, I’ve been a long-time... Read More
Influencer Marketing Influencer Partnerships

Influencer Partnerships That Pop: What McDonald’s & Coca-Cola Can Teach You About UGC

Having seen enough creator content, I find it pretty easy to tell when someone’s posting just... Read More
Influencer Marketing Metrics

Influencer Reach: The 2026 Playbook for Real Exposure (Not Vanity)

Influencer reach is only useful when it guides choices. Read More
Influencer Marketing Influencer Campaigns

Best Practices for AI-Generated Content in Influencer Campaigns

I recently saw one of my favorite content creators using an AI app to create different Halloween... Read More
Influencer Marketing Influencer Marketing Business Plan

Build a Marketing Business Plan That Leans on Creators: Lessons from Logitech and Atlassian

It’s easier to get budget approval when you and your finance team can forecast the impact. That is... Read More
Influencer Marketing Influencer Marketing Campaigns Sesonal Campaigns

Scary-Good Influencer Marketing: How U.S. Sweet Brands Win the Halloween Season

The Sweet Spot Between Candy and Culture Every October, candy brands go to war, not in store... Read More
Influencer Marketing Influencer Program

From BookTok to Bestseller: How Barnes & Noble’s Influencer Program Sets the Standard for Big Brands

I’ll admit it, I’m the kind of person who can’t leave a bookstore empty-handed. But even I didn’t... Read More
Influencer Marketing Influencer Marketing Objectives

From Unboxing to ROI: How Toy Brands Can Set Smart Influencer Marketing Objectives

One unboxing video can outsell a TV spot. But views don’t equal sales. Too many campaigns publish... Read More