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Influencer Marketing

Influencer Marketing Influencer Program

From BookTok to Bestseller: How Barnes & Noble’s Influencer Program Sets the Standard for Big Brands

I’ll admit it, I’m the kind of person who can’t leave a bookstore empty-handed. But even I didn’t... Read More
Influencer Marketing Influencer Marketing Objectives

From Unboxing to ROI: How Toy Brands Can Set Smart Influencer Marketing Objectives

One unboxing video can outsell a TV spot. But views don’t equal sales. Too many campaigns publish... Read More
Influencer Marketing KOL

Key Opinion Leaders: A Strategic Guide to Identifying and Working with KOLs

Being a mom, I often look to Instagram for bite-sized parenting tips that are practical and... Read More
Influencer Marketing Finance

Why Finance Brands Need to Integrate Influencer Campaigns Into Their Core Marketing Strategy

Influencers, Investments and Missed Opportunities: What Banks Can Learn from Trump, Musk and the... Read More
Influencer Marketing Metrics

Top 4 Influencer Marketing Engagement Metrics & How to Track Them

Generally speaking, the most obvious sign that an influencer marketing campaign has been successful... Read More
Influencer Marketing Outreach Strategies

What Brands Need to Know About Influencer Outreach in 2025

Collaborating with an influencer can be a highly effective way to boost brand visibility, reach a... Read More
Influencer Marketing Kid Influencers

Why Disney Bets Big on Kid Influencers and What Brands Can Learn from It

Do you ever wonder how Disney keeps its characters top of mind for kids long after a movie leaves... Read More
Influencer Marketing Influencer Recruitment

From Passive Followers to Powerful Talent: Influencer Recruitment Strategies That Win Collabs

For someone who’s chronically online, I hardly follow someone’s recommendation just because they’re... Read More