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Influencer Marketing

Influencer Marketing Sentiment Analysis Engagement Rate

Sentiment Analysis vs. Engagement Rate: Why "Likes" Are Lying to You

I recently came across a creator post on Instagram that got a ton of backlash in the comments for... Read More
Influencer Marketing Gaming

Gamers on Twitch: Why Non-Gaming Brands Like Wendy’s and Uber Eats Are Investing Millions

We’ve all heard of gamers promoting gaming-related brands—from companies that sell computers and... Read More
Influencer Marketing Parenting Influencers

“Family Influencers” vs. “Kid Influencers”: The Ethical Line Brands Must Walk

The advent of social media has revolutionized the entertainment world, and the prime catalyst for... Read More
Influencer Marketing Metrics

Fame vs. Icon Status: Is Your Brand Chasing EMV or MIV?

Welcome to the front lines of brand measurement! If you’ve spent any time in a marketing boardroom... Read More
Influencer Marketing Influencer Talent Agency

The Agency Guide to Talent Management: Scaling Rosters Without Losing the Personal Touch

You’re now a few years into your talent management journey, and things are looking up. You’ve run... Read More
Influencer Marketing Coachella

Coachella 2026: Actionable Strategies from Poosh Camp or Rhodes World, and more Brand Activations

The last couple of years have fundamentally redefined the parameters of the live music festivals,... Read More
Influencer Marketing LinkedIn Influencers

B2B Influencer Marketing in 2026: The Rise of LinkedIn Influencers in B2B Tech

B2B influencer marketing used to mean partnering with outside experts for a campaign, a webinar, or... Read More
Influencer Marketing Brand Safety

"De-Influencing" & The Mascara-Gate Scandal: Lessons for 2026 Brand Safety

We all heard about the mascara-gate scandal that broke the internet…and the influencer marketing... Read More