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Influencer Marketing

Influencer Marketing

How to Forecast Influencer Marketing Campaign ROI Before You Sign the Contract

Every marketer knows the biggest challenge in influencer marketing: proving ROI.We’ve all been... Read More
Influencer Marketing Influencer Campaigns

Creative Freedom in Influencer Campaigns: When to Step in And When to Step Back (Featuring Target’s Creator Collaborations)

Recently, I was witness to a social media backlash involving a major brand that was accused of... Read More
Influencer Marketing Brand Loyalty

How Influencers Build Brand Loyalty That Lasts: From LEGO to Target

Getting someone to see a post once is achievable. Inspiring them to come back to your brand again... Read More
Influencer Marketing Gaming

Why Gamers Are the New Influencer Powerhouses (ft. F1, Twitch, and YouTube Stars)

Your next top-performing creator might not be a beauty or food creator. It might be a gamer who... Read More
Influencer Marketing

Rhode Skin’s Community-First Approach: A Gen Z Masterclass in Social Media Engagement

I’ve seen a bunch of my Instagram mutuals sharing mirror selfies with the iconic iPhone cover... Read More
Influencer Marketing Influencer Marketing Tool

Top Influencer Management Tools for Negotiating, Tracking, and Paying Creators

Being a freelancer, I know the pain of juggling multiple tools and communication channels. Between... Read More
Influencer Marketing UGC

UGC Price: How to Price UGC Collaborations the Right Way

Brands are buying user-generated content (UGC) at scale because it performs. UGC converts for the... Read More
Influencer Marketing Engagement

When Fake Engagement Derails a Campaign: Protecting Brands from Wasted Influencer Spend

A high-budget influencer campaign is only as strong as the credibility of its creators. When fake... Read More