English
Skip to content
Get Your Demo
Start Your Trial
Get Your Demo
Start Your Trial

Influencer Marketing

Influencer Marketing Metrics

Influencer Reach: The 2026 Playbook for Real Exposure (Not Vanity)

Influencer reach is only useful when it guides choices. Read More
Influencer Marketing Influencer Campaigns

Best Practices for AI-Generated Content in Influencer Campaigns

I recently saw one of my favorite content creators using an AI app to create different Halloween... Read More
Influencer Marketing Influencer Marketing Business Plan

Build a Marketing Business Plan That Leans on Creators: Lessons from Logitech and Atlassian

It’s easier to get budget approval when you and your finance team can forecast the impact. That is... Read More
Influencer Marketing Influencer Marketing Campaigns Sesonal Campaigns

Scary-Good Influencer Marketing: How U.S. Sweet Brands Win the Halloween Season

The Sweet Spot Between Candy and Culture Every October, candy brands go to war, not in store... Read More
Influencer Marketing Influencer Program

From BookTok to Bestseller: How Barnes & Noble’s Influencer Program Sets the Standard for Big Brands

I’ll admit it, I’m the kind of person who can’t leave a bookstore empty-handed. But even I didn’t... Read More
Influencer Marketing Influencer Marketing Objectives

From Unboxing to ROI: How Toy Brands Can Set Smart Influencer Marketing Objectives

One unboxing video can outsell a TV spot. But views don’t equal sales. Too many campaigns publish... Read More
Influencer Marketing KOL

Key Opinion Leaders: A Strategic Guide to Identifying and Working with KOLs

Being a mom, I often look to Instagram for bite-sized parenting tips that are practical and... Read More
Influencer Marketing Finance

Why Finance Brands Need to Integrate Influencer Campaigns Into Their Core Marketing Strategy

Influencers, Investments and Missed Opportunities: What Banks Can Learn from Trump, Musk and the... Read More
Influencer Marketing Metrics

Top 4 Influencer Marketing Engagement Metrics & How to Track Them

Generally speaking, the most obvious sign that an influencer marketing campaign has been successful... Read More