Top Sustainability Influencers Driving Change in 2025

As environmental awareness continues to rise, people are actively seeking ways to reduce their ecological footprint. According to the Voice of the Consumer: Sustainability Survey conducted in early 2024, over 60% of consumers sought to have a positive impact on the environment, with nearly two-thirds expressing concern about climate change. However, in 2024, consumers have become more critical of brands' sustainability claims, with many wary of greenwashing.

This shift has pushed businesses to focus on transparency and authenticity in their environmental efforts. Sustainability influencers play a crucial role in this landscape, showing consumers how small, impactful changes can contribute to a greener lifestyle. These creators lead by example, sharing practical ways to make sustainability a part of everyday life.

From reducing plastic waste to embracing slow fashion and mindful travel, these influencers show how small changes can make a real difference. Their content is all about making sustainability accessible, proving that anyone can take steps toward a greener lifestyle without turning their world upside down.

In this article, we are going to introduce some of the top sustainability influencers driving change in 2025. We'll showcase what they’re doing, how they’re encouraging change, and why brands that care about the planet should be paying attention. Whether you’re looking for fresh ideas or the perfect partner for an eco-friendly campaign, these are the influencers to watch out for this year.

What Are Sustainability Influencers?

Sustainability influencers, often called Green Influencers, are content creators who focus on eco-friendly living. They use their platforms to educate, inspire, and encourage people to make greener choices in their daily lives. Some share tips on reducing waste, others spotlight ethical brands, and others again explore topics like sustainable fashion, plant-based eating, and eco-conscious travel.

What makes them stand out is their ability to connect with their audience in a real, relatable way. They’re not just pushing statistics or making people feel guilty about environmental issues. Instead, they make sustainability feel easy by sharing simple changes that anyone can fit into their daily routine. Whether it’s swapping plastic for reusable options or making secondhand shopping cool, these influencers prove that living more sustainably doesn’t mean sacrificing style, convenience, or enjoyment.

Take Aditi Mayer, for example. Aditi is a leading voice in the slow fashion movement, championing ethical fashion choices while raising awareness about the environmental and social impacts of the industry. Through her blog and Instagram, she educates her audience on sustainable fashion practices and highlights brands that prioritize transparency. Aditi's ability to combine education with activism has earned her visibility, particularly among those who want to make more intentional purchases. She’s passionate about intersectional environmentalism, connecting the dots between sustainability and social justice, which makes her content resonate with a broad audience.

Sustainability influencers come in all shapes and sizes. Some have massive followings and collaborate with major brands on global campaigns, while others focus on tight-knit communities where their recommendations hold serious weight. What they all have in common is a passion for making a difference and a knack for turning eco-friendly habits into engaging content.

Benefits of Partnering with a Sustainability Influencer

For brands looking to connect with eco-conscious consumers or an audience who is keen to be educated and learn how to make the world a little bit better with easy to do or small actions , sustainability influencers offer are powerful. These creators have built trust with their audiences, so their influencer marketing recommendations feel more like advice from a friend than just another ad. That kind of authenticity makes a huge difference, especially for brands hoping to promote sustainable products or services.

Partnering with a Green Influencer can also give brands instant credibility. In 2025, consumers are more skeptical of greenwashing than ever, and they can spot insincere marketing a mile away. A well-respected sustainability influencer can help bridge that gap, offering real insights and demonstrating how a product or service can fit into a genuinely eco-friendly lifestyle.

Example: Patagonia has long been an advocate for sustainability, and its partnership with influencer Kristy Drutman, known as Brown Girl Green, is a prime example. Kristy focuses on making environmental activism accessible and inclusive, which aligns perfectly with Patagonia’s values. Through her work, she has helped elevate Patagonia’s environmental campaigns by promoting transparency in the company's operations, emphasizing its commitment to conservation, and showcasing its eco-friendly initiatives.

Another big advantage is audience engagement. Sustainability influencers don’t just attract passive followers; they cultivate active communities that genuinely care about making a difference. Their audiences ask questions, share their own experiences, and take action based on what they learn. For brands, that means more meaningful interactions, higher-quality analytics and leads, increased ROI, and loyal, long-term customers rather than one-time consumers.

Example: Max La Manna, the zero-waste chef, has cultivated a highly engaged community on Instagram and YouTube. Brands like Armedangels have worked with Max to promote their sustainable fashion products. Max’s followers, who are committed to reducing waste and living more sustainably, don’t just watch his content—they engage with it by sharing their own sustainable recipes or product suggestions. This type of deep engagement leads to higher conversion rates for the brands he partners with, as his community trusts his recommendations.

That said, a successful partnership with a sustainability influencer requires the right approach. A common influencer marketing mistake is choosing influencers based only on follower count instead of looking at their engagement, niche, audience fit, and credibility. The best collaborations happen when an influencer truly believes in the brand, and their audience can feel that authenticity. When there’s a real connection, promoted content doesn’t just blend in: it makes a resounding impact.

Sustainability Influencers to Look Out for in 2025

A new wave of sustainability influencers is leading the charge this year across platforms like Instagram, TikTok, and YouTube. Some keep things simple with everyday lifestyle swaps, while others dive deep into issues like ethical supply chains and corporate responsibility. What they all have in common is a talent for making green living feel accessible and a dedication to creating real change.

Here are some of the top sustainability influencers to keep your eye on in 2025. From slow fashion advocates to zero-waste chefs and eco-conscious travelers, we’ll explore how these content creators promote greener lifestyles, connect with their audiences, and create opportunities for brands to make a real impact.

Aditi Mayer: Slow Fashion Advocate

Aditi Mayer isn’t just about looking good in sustainable fashion. She cares about how it is made, who makes it, and the impact behind every piece. She's built her platform around slow fashion, ethical supply chains, and the deeper connections between sustainability and social justice. Her Instagram and blog are filled with bold, eye-catching photography and thoughtful conversations about the real cost of fast fashion. She doesn’t simply tell people to shop sustainably. She explains why it matters and how to do it in a way that feels stylish and intentional.

Aditi’s approach is all about education and empowerment. She gets people to think beyond trends to see the bigger picture, sharing everything from brand spotlights to the cultural significance of traditional textiles. She is a great partner for ethical fashion brands that want to connect with people who value both style and impact. Working with Aditi is more than just a product promotion. It is about starting conversations that stick with people long after they scroll past.

Max La Manna: Zero-Waste Chef

Max La Manna makes zero-waste cooking feel effortless, fun, and seriously tasty. As a chef and sustainability advocate, he’s all about getting people to rethink how they use food. Through his content, he shows his followers how to turn scraps into meals and how to make plant-based eating easy and affordable. His Instagram and YouTube videos are quick, engaging, and packed with clever tips, from reviving stale bread to using every part of a vegetable. He doesn’t just talk about food waste. He inspires people to do something about it.

Max’s down-to-earth, relatable style makes his content accessible and impactful. He keeps things simple, approachable, and full of personality, so his audience doesn’t feel overwhelmed by the idea of sustainable eating. Brands in the food and sustainability space love working with Max because he knows how to turn a message into action. Whether it’s highlighting a brand’s sustainable packaging or creating recipes with their products, his partnerships feel natural and inspiring rather than promotional.

Sustainable Sabs: Eco-Conscious Traveler

Sabs, better known as Sustainable Sabs, is proof that you can see the world without harming it. She’s all about low-impact travel, sharing tips on everything from ethical tourism to packing light and choosing eco-friendly accommodations. Instead of just posting pretty travel photos, she gives real advice on how to explore responsibly. She talks about supporting local communities, reducing flight emissions, and avoiding over-touristed destinations.

What makes Sabs stand out is how real and relatable she is. She doesn’t pretend to have it all figured out and openly shares the challenges of balancing travel with sustainability. Her TikTok content is full of personal stories, honest reflections, and small, easy-to-follow steps that anyone can take to make their trips greener. She’s a great fit for brands in the travel, hospitality, and outdoor space looking to reach travelers who want to make better choices for the planet.

Leah Thomas: Intersectional Environmentalist

Leah Thomas, also known as Green Girl Leah, is leading a movement that makes sustainability about people, not just the planet. She’s the founder of the Intersectional Environmentalist platform, where she highlights how environmental issues connect with social justice. Her content focuses on everything from climate activism to sustainable beauty, always keeping the conversation inclusive and easy to understand.

Leah’s superpower is breaking down big issues into everyday action. She shares personal insights, engaging interviews, and practical tips that help people feel like they can actually make a difference. She’s a great partner for brands that want to go beyond surface-level sustainability and support initiatives that create real change. Her audience trusts her to spotlight brands that align with her values, making her an ideal collaborator for companies that are serious about both sustainability and equity.

Elizabeth Teo: Zero-Waste Lifestyle Advocate

Elizabeth Teo, better known as ZeroWasteCutie, takes a lighthearted and practical approach to sustainable living. She shares simple, everyday swaps that make cutting down on waste feel doable, not intimidating. Her Instagram content covers everything from DIY cleaning products to stylish thrifted finds, all with an upbeat, friendly energy that makes sustainability feel like a fun challenge instead of a chore.

Elizabeth is great at breaking things down into small, achievable steps. She helps her audience rethink the little things, like swapping plastic wrap for beeswax wraps or choosing reusable coffee cups. Her partnerships with brands always feel natural because she only promotes products that she genuinely uses. She’s a great fit for eco-friendly lifestyle brands looking to connect with people who want to be more sustainable but aren’t sure where to start.

Gina Danza: Nature Photographer and Environmental Advocate

Gina Danza, known online as Wild Gina, doesn’t just talk about sustainability. She captures it. She’s a nature photographer who uses stunning visuals to remind people why protecting the planet matters. Through her lens, she showcases breathtaking landscapes, endangered wildlife, and the raw beauty of the outdoors, making environmental conservation feel personal and urgent.

Gina’s storytelling is emotional and immersive. She doesn’t just post pretty pictures through her platforms. She shares the stories behind them, whether it’s the impact of deforestation or the magic of a quiet sunrise in the wilderness. She’s an amazing collaborator for outdoor brands, conservation groups, and sustainable travel companies looking for powerful visual storytelling that connects with people on a deep level.

Isaias Hernandez: Environmental Educator

Isaias Hernandez, known online as Queer Brown Vegan, is all about keeping environmental education accessible and relatable. Active on TikTok, X, and Instagram, he breaks down complex topics like greenwashing, environmental justice, and plant-based living into bite-sized, easy-to-understand content. His colorful infographics and straightforward explanations feel more like a friendly chat than a lecture.

Isaias brings a lot of personality to his teaching. He uses vibrant visuals and clear language so his audience connects with the message without feeling overwhelmed. Brands that care about real sustainability and not just using it as a marketing tactic appreciate his honest approach. His followers trust him to call out greenwashing and showcase companies that are truly creating positive change.

Kristy Drutman: Green Jobs Advocate

Finally, Kristy Drutman, known as Brown Girl Green, is on a mission to bring more diversity and opportunity into the sustainability space. She talks about why environmental action matters and helps people find their place in it. Her blog is packed with career advice for those looking to work in sustainability, from job opportunities to networking tips. She also hosts interviews with leaders in the field, giving her audience a real look at what it takes to build a career that makes a difference.

Kristy’s content is all about action. Aside from her blog, she also uses Instagram, Facebook, and TikTok to raise awareness and give people the tools they need to take meaningful steps toward a sustainable future. She’s a great collaborator for brands that want to support environmental education, career development, and diversity in the sustainability space. Whether it’s an event, scholarship, or mentorship program, working with Kristy connects brands with an audience eager to turn knowledge into action.

Impact of Sustainability Influencers on Major Causes

Sustainability influencers aren't just spreading awareness; they are driving tangible change in some of the most critical environmental issues of our time. Their influence extends far beyond the digital world, contributing to real-world shifts in consumer behavior, corporate responsibility, and even policy. Here's how some of these influencers are making a significant impact:

Aditi Mayer – Slow Fashion Advocate and Labor Rights Activist

Aditi Mayer, creator at Adimay.com and a prominent labor rights activist, has made substantial contributions to addressing intersectional issues within the fashion industry. Her work explores critical questions such as how the current fashion system perpetuates colonial practices and how we can reimagine a more just, sustainable system. Through her platform, Aditi educates on the importance of merging sustainability with social justice, making her a unique voice in the world of ethical fashion.

Aditi has built a platform that spans blogging, photojournalism, and activism, where she highlights both the social and environmental impacts of the fashion industry. She’s worked on grassroots organizing in Downtown LA’s garment district, focusing on fair wages and the mistreatment of workers. Aditi is also a National Geographic Digital Storytelling Fellow, spending time documenting the environmental and social impacts of India’s fashion supply chain.

As a frequent speaker, Aditi has collaborated with TEDx, delivering impactful talks such as "Sustainability Must Mean Decolonization"—a conversation that examines how decolonizing fashion is key to creating a more inclusive, ethical industry. Her voice resonates across the intersection of fashion, labor rights, and environmental justice, with her influence extending to her role on the council of Intersectional Environmentalist in an urban agriculture non-profit in Los Angeles.

Max La Manna – Zero-Waste and Food Waste Reduction Advocate

Max La Manna has become a leading voice in the fight against food waste, turning zero-waste cooking into an accessible and engaging cause. His debut cookbook More Plants, Less Waste was voted 2020's second most sustainable cookbook in the world, a testament to his commitment to promoting environmentally conscious cooking. The cookbook has not only inspired countless individuals to reduce food waste in their own kitchens but also helped shift the conversation around sustainability in the food industry.