Influencity Blog

Digital Marketing Strategy Video Content

Gastronomy & Algorithms: How to Optimise Video Content for the Foodie Feed

I remember the exact moment I realised the culinary world had been permanently hijacked by code. It... Read More

Digital Marketing Strategy Influencer Roster

Influencer Roster Management at Scale: What Top-Tier Agencies Like UTA and The Goat Agency Do Differently

With the creator economy estimated at $310.4B today and projected to reach over $1,300B by 2033,... Read More

Digital Marketing Strategy Brand Loyalty

Brand Loyalty in the Subscription Economy: How HelloFresh Uses Creators to Reduce Churn

When Birchbox first blew up in the early 2010s, it became a pioneer in what we now call the “... Read More

Influencer Marketing Platforms Tools & Resources alternatives

Upfluence vs Influencer Hero vs Influencity

The influencer marketing scene has evolved from a basic matchmaking exercise into a highly... Read More

Influencer Marketing Health & Fitness

Fitness Influencers & The "March Slump": Re-Igniting New Year’s Resolutions

Have you ever seen those viral ‘Gym owners in January’ internet memes? A new year begins, and the... Read More

Influencer Marketing Influencer Marketing Platforms Tools & Resources

Top 7 Kolsquare Alternatives: Features & Pricing

The influencer marketing software scene has evolved dramatically. What was once a simple creator... Read More

Influencer Marketing Fashion Influencers

Fashion Influencers at Fashion Week: Measuring the Real Impact of "The Front Row"

What comes to mind when you think of the term ‘Fashion Week’? Is it the models strutting down the... Read More

Digital Marketing Strategy Influencer Partnerships Affiliate Marketing

Affiliate Marketing vs. Influencer Partnerships: Building a Hybrid Model for 2026

As someone who often checks YouTube review videos first before buying something, I’ve come across... Read More