Influencity Blog

Influencer Marketing Content Strategy

The Canvas of Commerce: Content Strategy, Creator Capital, and the 2026 Met Gala Playbook

The first Monday in May has long ceased to be a mere fundraising dinner for the Metropolitan Museum... Read More

Influencer Marketing Social Media Reach

Reach vs. Impressions: The 2026 Definitions Every Marketer Needs to Know

Ever had one of those campaigns that technically went “viral” but failed to deliver more than just... Read More

Influencer Marketing Foodie Influencers

What Keith Lee, WishBone Kitchen and Nara Smith Reveal About the New Power of the Food Influencer

The design of culinary media and consumer food discovery has undergone a profound, irreversible... Read More

Editorial Influencer Talent Agency

Industry Voices Editorial: Interview with Jessica Erickson, Talent Manager & Influencer Specialist

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Influencer Marketing Sentiment Analysis Engagement Rate

Sentiment Analysis vs. Engagement Rate: Why "Likes" Are Lying to You

I recently came across a creator post on Instagram that got a ton of backlash in the comments for... Read More

Digital Marketing Strategy Content Strategy

F1 & “Drive to Survive”: How Formula 1 Became a Lifestyle Brand via Influencers

I remember watching TV with my father growing up. I’d sit there begrudgingly as he put on channels... Read More

Influencer Marketing Gaming

Gamers on Twitch: Why Non-Gaming Brands Like Wendy’s and Uber Eats Are Investing Millions

We’ve all heard of gamers promoting gaming-related brands—from companies that sell computers and... Read More

Influencer Marketing Parenting Influencers

“Family Influencers” vs. “Kid Influencers”: The Ethical Line Brands Must Walk

The advent of social media has revolutionized the entertainment world, and the prime catalyst for... Read More