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Digital Marketing Strategy

Digital Marketing Strategy Influencer Recruitment

Automating the Influencer Recruitment Workflow: From Brief to Shortlist

Influencer recruitment is where even well-planned campaigns lose the most time. The brief is barely... Read More
Digital Marketing Strategy Thanksgiving

Create a Content Feast: Hands-On Influencer Marketing Strategies, Trends and Campaign Ideas for Thanksgiving 2025

If you’re anything like the agencies and brands I speak with daily, you already know that ... Read More
Digital Marketing Strategy Influencer Pricing

Decoding Influencer Pricing: An Agency's Guide to Fair Market Value in 2026

For years, we’ve often priced influencers based on follower count. It was simple, but it rarely... Read More
Digital Marketing Strategy Omnichannel

Omnichannel Done Right, From TikTok to Shopify: How DTC Brands Win in Every Channel

A typical DTC shopper doesn’t stay in one place. They see a creator talk about your product on... Read More
Digital Marketing Strategy Influencer Marketing Tactics

Influencer Marketing Tactics in Tech: Examples, Timelines, and KPIs (featuring Google, Amazon, & Meta)

A guide to influencer marketing tactics for tech teams and influencers. What to film, what to say,... Read More
Digital Marketing Strategy Influencer Campaign Management

Tech Your Strategy Seriously: What Sephora Gets Right About Influencer Campaign Management

If you’ve ever tried to run influencer campaigns without proper tools, you know the pains: Read More
Digital Marketing Strategy Content Marketing

Content Marketing Lessons from Oprah Winfrey: How to Build Trust, Not Just Traffic

There are brands… and then there are movements. Oprah Winfrey built the latter. Read More
Digital Marketing Strategy Outreach Strategies

Developing Outreach Strategies for Influencers

Finding the right influencer fit may be one of the biggest challenges in influencer marketing. But... Read More